Resource-constrained product development: Implications for green marketing and green supply chains

Industrial Marketing Management

Volumn 41, Issue 4, 2012, Pages 599-608

  Sharma, Arun ^a   Iyer, Gopalkrishnan R ^b  

^a UNIVERSITY OF MIAMI   (United States)

^b FLORIDA ATLANTIC UNIVERSITY   (United States)

Author keywords

Frugal engineering; Green marketing; Jugaad; New product development; Sustainability

Indexed keywords

EID: 84862679023     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2012.04.007     Document Type: Article

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