Evaluating the green advertising practices of international firms: A trend analysis

International Marketing Review

Volumn 28, Issue 1, 2011, Pages 6-33

  Leonidou, Leonidas C ^a   Leonidou, Constantinos N ^b   Palihawadana, Dayananda ^b   Hultman, Magnus ^b  

^a UNIVERSITY OF CYPRUS   (Cyprus)

^b UNIVERSITY OF LEEDS   (United Kingdom)

Author keywords

Advertising; Environmental management; Green marketing; International marketing

Indexed keywords

EID: 79952297513     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331111107080     Document Type: Article

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