Strategies and approaches green advertising: An empirical analysis of the Italian context

International Journal of Environment and Sustainable Development

Volumn 10, Issue 4, 2011, Pages 375-395

  Testa, Francesco ^a   Iraldo, Fabio ^a,b   Tessitore, Sara ^a   Frey, Marco ^a,b  

^a SCUOLA SUPERIORE SANT ANNA   (Italy)

^b BOCCONI UNIVERSITY   (Italy)

Author keywords

Cluster analysis; Communication; Environmental advertising; Green marketing; Greenwashing

Indexed keywords

CLUSTER ANALYSIS; COMMERCE; COMMUNICATION;

CONSUMER CHOICE; EMPIRICAL ANALYSIS; ENVIRONMENTAL INFORMATION; ENVIRONMENTAL ISSUES; GREEN COMMUNICATIONS; GREEN MARKETING; GREENWASHING; MARKETING COMMUNICATIONS;

MARKETING;

EID: 84863938688     PISSN: 14746778     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJESD.2011.047772     Document Type: Article

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