Environmentally motivated actions influencing perceptions of environmental corporate reputation

Journal of Strategic Marketing

Volumn 21, Issue 6, 2013, Pages 541-555

  D'Souza, Clare ^a   Taghian, Mehdi ^b   Sullivan Mort, Gillian ^a  

^a LA TROBE UNIVERSITY   (Australia)

^b DEAKIN UNIVERSITY   (Australia)

Author keywords

corporate reputation; environmental marketing; environmental processes; stakeholder sensitivity

Indexed keywords

EID: 84886405780     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254X.2013.790473     Document Type: Article

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