Transformative green marketing: Impediments and opportunities

Journal of Business Research

Volumn 64, Issue 12, 2011, Pages 1311-1319

  Polonsky, Michael Jay ^a  

^a DEAKIN UNIVERSITY   (Australia)

Author keywords

Green marketing; Marketing and society; Sustainability; Systems thinking; Transformative marketing

Indexed keywords

EID: 80052914671     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2011.01.016     Document Type: Article

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