Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust

Management Decision

Volumn 50, Issue 3, 2012, Pages 502-520

  Chen, Yu Shan ^a   Chang, Ching Hsun ^b  

^a NATIONAL TAIPEI UNIVERSITY   (Taiwan)

^b TAMKANG UNIVERSITY   (Taiwan)

Author keywords

Green marketing; Green perceived risk; Green perceived value; Green purchase intention; Green trust; Perception

Indexed keywords

EID: 84863339097     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251741211216250     Document Type: Article

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