Communicating green marketing appeals effectively

Journal of Advertising

Volumn 41, Issue 4, 2012, Pages 41-50

  Ku, Hsuan Hsuan ^a   Kuo, Chien Chih ^b   Wu, Ching Luen ^c   Wu, Chih Ying ^d  

^a SOOCHOW UNIVERSITY   (Taiwan)

^b NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

^c Elca   (Taiwan)

^d UNIVERSITY OF NOTTINGHAM   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84876735338     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2012.10672456     Document Type: Article

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