Greenwashing: A consumer perspective

Economics and Sociology

Volumn 5, Issue 2, 2012, Pages 116-123

  Nyilasy, Gergely ^a   Gangadharbatla, Harsha ^b   Paladino, Angela ^a  

^a UNIVERSITY OF MELBOURNE   (Australia)

^b UNIVERSITY OF OREGON   (United States)

Author keywords

Attribution theory; Consumer attitudes; Corporate advertising; Green advertising; Green marketing; Greenwashing

Indexed keywords

EID: 84871445791     PISSN: 2071789X     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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