Influences of framing effect and green message on advertising effect

Social Behavior and Personality

Volumn 41, Issue 7, 2013, Pages 1083-1098

  Tu, Jui Che ^a   Kao, Tsai Feng ^a   Tu, Yi Chan ^b  

^a NATIONAL YUNLIN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^b NATIONAL KAOHSIUNG UNIVERSITY OF HOSPITALITY AND TOURISM   (Taiwan)

Author keywords

Framing effect; Green advertising design; Green consumption; Green marketing; Green message

Indexed keywords

EID: 84882974999     PISSN: 03012212     EISSN: None     Source Type: Journal    
DOI: 10.2224/sbp.2013.41.7.1083     Document Type: Article

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