Different Shades of Green Consciousness: The Interplay of Sustainability Labeling and Environmental Impact on Product Evaluations

Journal of Business Ethics

Volumn 128, Issue 1, 2015, Pages 73-82

  Cho, Yoon Na ^a  

^a VILLANOVA UNIVERSITY   (United States)

Author keywords

Advertisement; Environmental involvement; Green marketing; Sustainability labeling

Indexed keywords

EID: 84893169852     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-014-2080-4     Document Type: Article

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