Environmental segmentation alternatives: A look at green consumer behavior in the new millennium

Journal of Consumer Marketing

Volumn 16, Issue 6, 1999, Pages 558-575

  Straughan, Robert D ^a   Roberts, James A ^a  

^a BAYLOR UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Ecology; Green marketing; Psychographics

Indexed keywords

EID: 0012898270     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769910297506     Document Type: Article

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