Matrix model for choosing green marketing sustainable strategic alternatives

Amfiteatru Economic

Volumn 17, Issue 40, 2015, Pages 909-926

  Sitnikov, Cătălina ^a   Vasilescu, Laura ^a   Ogarcă, Radu ^a   Tudor, Sorin ^a  

^a UNIVERSITY OF CRAIOVA   (Romania)

Author keywords

Competitive advantage; Extended marketing mix; Green marketing strategy; Matrix model; Sustainability

Indexed keywords

EID: 84937682820     PISSN: 15829146     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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