메뉴 건너뛰기




Volumn 41, Issue 4, 2012, Pages 119-132

It ain't easy being green macro, meso, and micro green adv ert ising agendas

Author keywords

[No Author keywords available]

Indexed keywords


EID: 84876712515     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2012.10672461     Document Type: Article
Times cited : (57)

References (33)
  • 1
    • 27944501654 scopus 로고
    • Ethnographic content analysis
    • Spring
    • Altheide, David L.(1987), "Ethnographic Content Analysis Qualitative Sociology, 10 (Spring), 65-77.
    • (1987) Qualitative Sociology , vol.10 , pp. 65-77
    • Altheide, D.L.1
  • 2
    • 0001898033 scopus 로고
    • Quality, price, advertising, and published quality ratings
    • Archibald, Robert B., Clyde A.Haulman, and Carlisle E.Moody, Jr.(1983), "Quality, Price, Advertising, and Published Quality Ratings Journal of Consumer Research, 9 (March), 347-356.
    • (1983) Journal of Consumer Research , vol.9 , pp. 347-356
    • Archibald, R.B.1    Clyde, A.2    Haulman, C.E.M.3
  • 3
    • 0002277959 scopus 로고
    • Shades of green: A multidimensional analysis of environmental advertising
    • Banerjee, Subhabrata, Charles S.Gulas, and Easwar Iyer (1995), "Shades of Green: A Multidimensional Analysis of Environmental Advertising Journal of Advertising, 24 (2), 21-31.
    • (1995) Journal of Advertising , vol.24 , Issue.2 , pp. 21-31
    • Banerjee, S.1    Charles, S.G.2    Easwar, I.3
  • 4
    • 34249927777 scopus 로고
    • Measuring the hedonic and utilitarian sources of consumer attitudes
    • April
    • Batra, Rajeev, and Olli T.Ahtola (1991), "Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes Marketing Letters, 2 (April), 159-170.
    • (1991) Marketing Letters , vol.2 , pp. 159-170
    • Batra, R.1    Olli, T.A.2
  • 5
    • 78649661617 scopus 로고    scopus 로고
    • Anti-consumption as part of living a sustainable lifestyle: Daily practices, contextual motivations, and subjective values
    • Black, Iain R., and Helene Cherrier (2010), "Anti-Consumption as Part of Living a Sustainable Lifestyle: Daily Practices, Contextual Motivations, and Subjective Values Journal of Consumer Behaviour, 9 (November/December), 437-453.
    • (2010) Journal of Consumer Behaviour , vol.9 , pp. 437-453
    • Black Iain, R.1    Helene, C.2
  • 6
    • 84952241601 scopus 로고
    • A content analysis of environmental advertising claims: A matrix method approach
    • Carlson, Les, Stephen J.Grove, and Norman Kangun
    • Carlson, Les, Stephen J.Grove, and Norman Kangun (1993), "A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach Journal of Advertising, 22 (3), 27-39.
    • (1993) Journal of Advertising , vol.22 , Issue.3 , pp. 27-39
  • 7
    • 84555170145 scopus 로고    scopus 로고
    • Feeling ambivalent about going green: Implications for green advertising processing
    • Chang, Chingching (2011), "Feeling Ambivalent About Going Green: Implications for Green Advertising Processing Journal of Advertising, 40 (4), 19-32.
    • (2011) Journal of Advertising , vol.40 , Issue.4 , pp. 19-32
    • Chingching, C.1
  • 9
    • 78649677117 scopus 로고    scopus 로고
    • Why don't consumers consume ethically?
    • Corbin, Juliet, and Anselm Strauss (2008), Basics of Qualitative Research, 3d ed., Los Angeles: Sage.Eckhardt, Giana M., Russell Belk, and Timothy M.Devinney (2010), "Why Don't Consumers Consume Ethically?" Journal of Consumer Behavior, 9 (6), 426-436.
    • (2008) Journal of Consumer Behavior , vol.9 , Issue.6 , pp. 426-436
    • Corbin, J.1    Anselm, S.2
  • 10
    • 84876741261 scopus 로고    scopus 로고
    • Shopping behavior and preferences
    • Robert Ferber, ed., Washington DC: U.S.Government Printing Office
    • Flannery, Tim (2005), The Weather Makers: How Man Is Changing the Climate and What It Means for Life on Earth, New York: Grove Press.Glaser, Barney G., and Anselm L.Strauss (1967), The Discovery of Grounded Theory: Strategies for Qualitative Research, Chicago: Aldine.Granbois, Donald H.(1977), "Shopping Behavior and Preferences in Selected Aspects of Consumer Behavior, Robert Ferber, ed., Washington, DC: U.S.Government Printing Office, 250-298.
    • (2005) Selected Aspects of Consumer Behavior , pp. 250-298
    • Flannery, T.1
  • 11
    • 73149094066 scopus 로고    scopus 로고
    • Green advertising revisited: Conditioning virtual nature experiences
    • Hartmann, Patrick, and Vanessa Apaolaza-Ibáñez (2009), "Green Advertising Revisited: Conditioning Virtual Nature Experiences International Journal of Advertising, 28 (4), 715-739.
    • (2009) International Journal of Advertising , vol.28 , Issue.4 , pp. 715-739
    • Hartmann, P.1    Vanessa, A.-I.2
  • 12
    • 0000204177 scopus 로고
    • Anatomy of green advertising
    • Leigh McAlister and Micharl L.Rothschild, eds., Provo, UT: Association for Consumer Research
    • Iyer, Easwar, and Bobby Banerjee (1993), "Anatomy of Green Advertising in Advances in Consumer Research, vol.20, Leigh McAlister and Micharl L.Rothschild, eds., Provo, UT: Association for Consumer Research, 494-501.
    • (1993) Advances in Consumer Research , vol.20 , pp. 494-501
    • Iyer, E.1    Bobby, B.2
  • 13
    • 0003295790 scopus 로고
    • An expose on green television ads
    • Christ T.Allen and Deborah Roedder John, eds., Provo, UT: Association for Consumer Research
    • and Charles Gulas (1994), "An Expose on Green Television Ads in Advances in Consumer Research, vol.21, Christ T.Allen and Deborah Roedder John, eds., Provo, UT: Association for Consumer Research, 292-298.
    • (1994) Advances in Consumer Research , vol.21 , pp. 292-298
    • Charles, G.1
  • 14
    • 0003002622 scopus 로고
    • Environmental advertising claims: A preliminary investigation
    • Kangun, Norman, Les Carlson, and Stephen J.Grove (1991), "Environmental Advertising Claims: A Preliminary Investigation Journal of Public Policy and Marketing, 10 (2), 47-58.
    • (1991) Journal of Public Policy and Marketing , vol.10 , Issue.2 , pp. 47-58
    • Kangun, N.L.C.1    Stephen, J.G.2
  • 15
    • 0003033547 scopus 로고    scopus 로고
    • Estimating and addressing america's food loss
    • January/April
    • Kantor, Linda Scott, Kathryn Lipton, Alden Manchester, and Victor Oliveira (1997), "Estimating and Addressing America's Food Loss Food Review (January/April), 2-12.
    • (1997) Food Review , pp. 2-12
    • Kantor, S.1    Kathryn, L.2    Alden, M.3    Victor, O.4
  • 16
    • 0006974795 scopus 로고
    • Green advertising: Salvation or oxymoron?
    • Kilbourne, William E.(1995), "Green Advertising: Salvation or Oxymoron?" Journal of Advertising, 24 (2), 7-19.
    • (1995) Journal of Advertising , vol.24 , Issue.2 , pp. 7-19
    • Kilbourne, W.E.1
  • 17
    • 84990361652 scopus 로고    scopus 로고
    • Sustainable communication and the dominant social paradigm: Can they be integrated?
    • ), "Sustainable Communication and the Dominant Social Paradigm: Can They Be Integrated?" Marketing Theory, 4 (3), 187-208.
    • Marketing Theory , vol.4 , Issue.3 , pp. 187-208
  • 19
    • 84876734250 scopus 로고    scopus 로고
    • How good a shopper am i? Conceptualizing teenage girls' perceived shopping competence
    • available at
    • Mallalieu, Lynnea, and Kay M.Palan (2006), "How Good a Shopper Am I? Conceptualizing Teenage Girls' Perceived Shopping Competence Academy of Marketing Sciences Review (5), available at www.amsreview.org/articles/ mallalieu05-2006 .pdf (accessed March 13, 2012).
    • (2006) Academy of Marketing Sciences Review
    • Lynnea, M.1    Kay, M.P.2
  • 21
    • 84876729491 scopus 로고    scopus 로고
    • Bridging the green gap: Wholesalers educate consumers and contractors on sustainable products
    • McNally, John (2011), "Bridging the Green Gap: Wholesalers Educate Consumers and Contractors on Sustainable Products Supply House Times, 54 (8), 26-30.
    • (2011) Supply House Times , vol.54 , Issue.8 , pp. 26-30
    • McNally, J.1
  • 22
    • 8744271036 scopus 로고    scopus 로고
    • Principles of mixed methods and multimethod research design
    • Abbas Tashakkori and Charles Teddlie, eds., Thousand Oaks, CA: Sage
    • Miller, Daniel (1998), A Theory of Shopping, Ithaca: Cornell University Press.Mitchell, W.J.T.(2006), What Do Pictures Want? The Lives and Loves of Images, Chicago: University of Chicago Press.Morse, Janice M.(2003), "Principles of Mixed Methods and Multimethod Research Design in Handbook of Mixed Methods in Social and Behavioral Research, Abbas Tashakkori and Charles Teddlie, eds., Thousand Oaks, CA: Sage, 189-208.
    • (1998) Handbook of Mixed Methods in Social and Behavioral Research , pp. 189-208
    • Miller, D.1
  • 25
    • 0000717002 scopus 로고
    • Buying time and saving time: Strategies for managing household production
    • Nickols, Sharon Y., and Karen D.Fox (1983), "Buying Time and Saving Time: Strategies for Managing Household Production Journal of Consumer Research, 10 (September), 197-208.
    • (1983) Journal of Consumer Research , vol.10 , pp. 197-208
    • Nickols, S.Y.1    Karen, D.F.2
  • 26
    • 0030195181 scopus 로고    scopus 로고
    • Green consumers in the 1990s: Profile and implications for advertising
    • DOI 10.1016/0148-2963(95)00150-6
    • Roberts, James A.(1996), "Green Consumers in the 1990s: Profile and Implications for Advertising Journal of Business Research, 36 (3), 217-231. (Pubitemid 126169745)
    • (1996) Journal of Business Research , vol.36 , Issue.3 , pp. 217-231
    • Roberts, J.A.1
  • 27
    • 0010220936 scopus 로고
    • Agency review of environmental marketing claims: Case-by-case decomposition of the issues
    • Scammon, Debra L., and Robert N.Mayer (1995), "Agency Review of Environmental Marketing Claims: Case-by-Case Decomposition of the Issues Journal of Advertising, 24 (2), 33-43.
    • (1995) Journal of Advertising , vol.24 , Issue.2 , pp. 33-43
    • Scammon, D.L.1    Robert, N.M.2
  • 28
    • 52449110786 scopus 로고
    • Green or non-green? Does type of appeal matter when advertising a green product?
    • Schuhwerk, Melody E., and Roxanne Lefkoff-Hagius (1995), "Green or Non-Green? Does Type of Appeal Matter When Advertising a Green Product?" Journal of Advertising, 24 (2), 45-54.
    • (1995) Journal of Advertising , vol.24 , Issue.2 , pp. 45-54
    • Schuhwerk, M.E.1    Roxanne, L.-H.2
  • 29
    • 0002804318 scopus 로고
    • A sociocultural analysis of a midwestern flea market
    • Sherry, John F., Jr.(1990), "A Sociocultural Analysis of a Midwestern Flea Market Journal of Consumer Research, 17 (June), 13-30.
    • (1990) Journal of Consumer Research , vol.17 , pp. 13-30
    • Sherry, J.F.1
  • 30
    • 84919545767 scopus 로고
    • Strategies used by working and non-working wives to reduce time pressures
    • Strober, Myra H., and Charles B.Weinberg (1980), "Strategies Used By Working and Non-Working Wives to Reduce Time Pressures Journal of Consumer Research, 6 (4), 338-348.
    • (1980) Journal of Consumer Research , vol.6 , Issue.4 , pp. 338-348
    • Strober, M.H.1    Charles, B.W.2
  • 31
    • 84936823780 scopus 로고
    • Putting consumer experience back into consumer research: The philosophy and method of existential-phenomenology
    • Thompson, Craig, William B.Locander, and Howard R.Pollio (1989), "Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology Journal of Consumer Research, 16 (September), 133-146.
    • (1989) Journal of Consumer Research , vol.16 , pp. 133-146
    • Craig, T.1    William, B.2    Locander, H.3    Pollio, R.4
  • 32
    • 84876730992 scopus 로고    scopus 로고
    • Closing the green gap between public perception and reality
    • Van Manen, Max (1990), Researching Lived Experience: Human Science for an Action Sensitive Pedagogy, Albany: State University of New York Press.Wimberly, Jamie (2008), "Closing the Green Gap Between Public Perception and Reality Natural Gas and Electricity, 24 (12), 3-5.
    • (2008) Natural Gas and Electricity , vol.24 , Issue.12 , pp. 3-5
    • Van, M.M.1
  • 33
    • 0002417056 scopus 로고
    • Green advertising and the reluctant consumer
    • Zinkhan, George M., and Les Carlson (1995), "Green Advertising and the Reluctant Consumer Journal of Advertising, 24 (2), 1-6.
    • (1995) Journal of Advertising , vol.24 , Issue.2 , pp. 1-6
    • Zinkhan, G.M.1    Les, C.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.