Why eco-labels can be effective marketing tools: Evidence from a study on italian consumers

Business Strategy and the Environment

Volumn 24, Issue 4, 2015, Pages 252-265

  Testa, F ^a   Iraldo, F ^a,b   Vaccari, A ^c,d   Ferrari, E ^d,e  

^a SCUOLA SUPERIORE SANT ANNA   (Italy)

^b BOCCONI UNIVERSITY   (Italy)

^c UNIVERSITY OF FERRARA   (Italy)

^d Indica srl Environmental Consultant Company   (Italy)

^e Institute for Economic and Social Research   (Italy)

Author keywords

Eco label; Ecological behavior; Green consumer; Green marketing

Indexed keywords

EID: 84928304071     PISSN: 09644733     EISSN: 10990836     Source Type: Journal    
DOI: 10.1002/bse.1821     Document Type: Article

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