Green marketing: Initiatives in the indian context

Indian Journal of Marketing

Volumn 43, Issue 10, 2013, Pages 25-32

  Yadav, Rambalak ^a   Pathak, Govind Swaroop ^a  

^a INDIAN SCHOOL OF MINES   (India)

Author keywords

Challenges; Eco friendly practices; Green marketing; Initiatives; Opportunities

Indexed keywords

EID: 84887172075     PISSN: 09738703     EISSN: None     Source Type: Journal    
DOI: 10.17010/ijom/2013/v43/i10/38358     Document Type: Article

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