From snake oil salesmen to trusted policy advisors: The development of a strategic approach to the application of social marketing in England

Social Marketing Quarterly

Volumn 12, Issue 3, 2006, Pages 29-40

  French, Jeff ^a   Dip, H E ^a   Blair Stevens, Clive ^a  

^a National Social Marketing Centre   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34447327458     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245000600848892     Document Type: Review

References (4)

1. DEPARTMENT OF HEALTH. 2006. Our Health our care our say. London: Department of Health.
2. WANLESS, D. 2002. Securing our future health: Taking a long-term view. London: Final Report. HM Treasury.
3. NATIONAL CONSUMER COUNCIL. 2006. It's our health!. Independent review and recommendations for the first national social marketing strategy for health in England. London: National Consumer Council.
4. NATIONAL SOCIAL MARKETING CENTRE. 2005. Social Marketing Pocket Guide. London: National Social Marketing Centre.