Classifying consumers based upon their pro-environmental behaviour: An empirical investigation

Asian Academy of Management Journal

Volumn 18, Issue 2, 2013, Pages 85-104

  Modi, Ashwin G ^a   Patel, Jayesh D ^b  

^a HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY   (India)

^b GANPAT UNIVERSITY   (India)

Author keywords

Cluster analysis; Discriminant analysis; Factor analysis; Green marketing; Pro environmental behaviour; Segmentation

Indexed keywords

EID: 84899450890     PISSN: 13942603     EISSN: 19858280     Source Type: Journal    
DOI: None     Document Type: Article

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