A framework for sustainable marketing

Marketing Theory

Volumn 11, Issue 2, 2011, Pages 143-163

  Gordon, Ross ^a   Carrigan, Marylyn ^a   Hastings, Gerard ^a  

^a UNIVERSITY OF STIRLING   (United Kingdom)

Author keywords

consumption; critical marketing; green marketing; social marketing; sustainability

Indexed keywords

EID: 79959801035     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593111403218     Document Type: Article

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