Value creation processes and value outcomes in marketing theory: Strangers or siblings?

Marketing Theory

Volumn 13, Issue 1, 2013, Pages 19-46

  Gummerus, Johanna ^a  

^a HANKEN SCHOOL OF ECONOMICS   (Finland)

Author keywords

Customer value; experience; marketing theory; SD logic; value creation; value outcome determination

Indexed keywords

EID: 84875093536     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593112467267     Document Type: Article

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