Marketing, business processes, and shareholder value: An organizationally embedded view of marketing activities and the discipline of marketing

Journal of Marketing

Volumn 63, Issue SUPPL., 1999, Pages 168-179

  Srivastava, Rajendra K ^b   Shervani, Tasadduq A ^a   Fahey, Liam ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033461744     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.2307/1252110     Document Type: Article

References (13)

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