The pursuit of value through qualitative market research

Qualitative Market Research: An International Journal

Volumn 2, Issue 2, 1999, Pages 111-120

  Victor Goodman, Malcolm Robert ^a  

^a DURHAM UNIVERSITY   (United Kingdom)

Author keywords

Entrepreneurship; Marketing research; Marketing strategy; Qualitative techniques; Small firms; Value

Indexed keywords

EID: 84986079176     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522759910270025     Document Type: Article

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