Convergent products: What functionalities add more value to the base?

Journal of Marketing

Volumn 72, Issue 2, 2008, Pages 46-62

  Gill, Tripat ^a  

^a UNIVERSITY OF ONTARIO INSTITUTE OF TECHNOLOGY   (Canada)

Author keywords

Consumption goals; Convergence; Functionalities; Hedonic; New products; Utilitarian

Indexed keywords

EID: 41549115086     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.72.2.46     Document Type: Article

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