Working consumers: The next step in marketing theory?

Marketing Theory

Volumn 9, Issue 3, 2009, Pages 315-339

  Cova, Bernard ^a   Dalli, Daniele ^b  

^a KEDGE BUSINESS SCHOOL   (France)

^b UNIVERSITY OF PISA   (Italy)

Author keywords

Co creation; Co production; Double exploitation; Immaterial labour; Primary sociality; Secondary sociality

Indexed keywords

EID: 70349326195     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593109338144     Document Type: Article

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