Customer equity drivers and future sales

Journal of Marketing

Volumn 72, Issue 6, 2008, Pages 98-108

  Vogel, Verena ^a   Evanschitzky, Heiner ^b   Ramaseshan, B ^c  

^a Business Consulting Bayer Business Services GmbH   (Germany)

^b UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^c CURTIN UNIVERSITY   (Australia)

Author keywords

Brand; Customer equity; Loyalty; Relationship; Retailing

Indexed keywords

EID: 57049151325     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.72.6.98     Document Type: Article

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