Value strategy rather than quality strategy: A case of business-to-business professional services

Journal of Business Research

Volumn 45, Issue 2, 1999, Pages 235-246

  Lapierre, Jozée ^a   Filiatrault, Pierre ^b   Chebat, Jean Charles ^c  

^a ÉCOLE POLYTECHNIQUE DE MONTRÉAL   (Canada)

^b UNIVERSITÉ DU QUÉBEC À MONTRÉAL   (Canada)

^c NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033148488     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(97)00223-3     Document Type: Article

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