A brief retrospective and introspective on value

European Business Review

Volumn 22, Issue 5, 2010, Pages 471-478

  Babin, Barry J ^a   James, Kevin William ^a  

^a LOUISIANA TECH UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Marketing; Value analysis

Indexed keywords

EID: 77956322660     PISSN: 0955534X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09555341011068895     Document Type: Article

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