Measuring Customer-Perceived Value in Business Markets: A Prerequisite for Marketing Strategy Development and Implementation

Industrial Marketing Management

Volumn 30, Issue 6, 2001, Pages 525-540

  Ulaga, Wolfgang ^a   Chacour, Samir ^b  

^a EDHEC BUSINESS SCHOOL   (France)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0011909720     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(99)00122-4     Document Type: Article

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