What about interaction?: Networks and brands as integrators within service-dominant logic

Journal of Service Management

Volumn 20, Issue 4, 2009, Pages 420-432

  Fyrberg, Anna ^a   Jüriado, Rein ^b  

^a STOCKHOLM UNIVERSITY   (Sweden)

^b SÖDERTÖRN UNIVERSITY   (Sweden)

Author keywords

Brands; Networking; Services

Indexed keywords

EID: 75149197926     PISSN: 17575818     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564230910978511     Document Type: Article

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