Customer value analysis in a heterogeneous market

Strategic Management Journal

Volumn 22, Issue 9, 2001, Pages 845-857

  Desarbo, Wayne S ^a   Jedidi, Kamel ^b   Sinha, Indrajit ^c  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b Och Spine at New York Presbyterian Hospitals   (United States)

^c NONE

Author keywords

Customer value analysis; Customer value management; Finite mixture models; Market segmentation; Simultaneous recursive equations

Indexed keywords

EID: 0042368544     PISSN: 01432095     EISSN: None     Source Type: Journal    
DOI: 10.1002/smj.191     Document Type: Article

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