Service-dominant logic: Continuing the evolution

Journal of the Academy of Marketing Science

Volumn 36, Issue 1, 2008, Pages 1-10

  Vargo, Stephen L ^a   Lusch, Robert F ^b  

^a UNIVERSITY OF HAWAII   (United States)

^b UNIVERSITY OF ARIZONA   (United States)

Author keywords

New dominant logic; Service; Service dominant logic

Indexed keywords

EID: 41549086861     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-007-0069-6     Document Type: Article

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