Service as business logic: Implications for value creation and marketing

Journal of Service Management

Volumn 22, Issue 1, 2011, Pages 5-22

  Grönroos, Christian ^a   Ravald, Annika ^a  

^a HANKEN SCHOOL OF ECONOMICS   (Finland)

Author keywords

Marketing theory; Servicing

Indexed keywords

EID: 79952332348     PISSN: 17575818     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564231111106893     Document Type: Article

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