From goods to service(s): Divergences and convergences of logics

Industrial Marketing Management

Volumn 37, Issue 3, 2008, Pages 254-259

  Vargo, Stephen L ^a   Lusch, Robert F ^b  

^a UNIVERSITY OF HAWAII   (United States)

^b UNIVERSITY OF ARIZONA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 41849140849     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2007.07.004     Document Type: Article

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