Managing customers for value: An overview and research agenda

Journal of Service Research

Volumn 9, Issue 2, 2006, Pages 87-94

  Kumar, V ^a   Lemon, Katherine N ^b   Parasuraman, A ^c  

^a UNIVERSITY OF CONNECTICUT   (United States)

^b BOSTON COLLEGE   (United States)

^c UNIVERSITY OF MIAMI   (United States)

Author keywords

Customer equity; Customer lifetime value; Customer management

Indexed keywords

EID: 33749619999     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670506293558     Document Type: Review

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