Consumption values, sponsorship awareness, brand and product use

Journal of Product & Brand Management

Volumn 7, Issue 2, 1998, Pages 124-136

  Pope, Nigel ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

Brand image; Brands; Consumer behaviour; Marketing strategy; Sponsorship; Sport

Indexed keywords

EID: 84986131511     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429810216883     Document Type: Article

References (28)

1. Alba, J.W. and Chattopadhyay, A. (1985), “Effects of context and part - category cues on recall of competing brands”, Journal of Marketing Research, Vol. 22, pp. 340-9.
2. Armstrong, C. (1988), “Sports sponsorship: a case study approach to measuring its effectiveness”, European Research, May, pp. 97-103.
3. Biehal, G. and Chakravarti, D. (1982), “Information-presentation format and learning goals as determinants of consumers’ memory retrieval and choice processes”, Journal of Consumer Research, Vol. 8, pp. 431-41.
4. Chattopadhyay, A. and Alba, J.W. (1988), “The situational importance of recall and inference in consumer decision making”, Journal of Consumer Research, Vol. 15, pp. 1-12.
5. Chattopadhyay, A. and Nedungadi, P. (1992), “Does attitude toward the ad endure? The moderating effects of attention and delay”, Journal of Consumer Research, Vol. 19, pp. 26-33.
6. Cornwell, T.B. (1995), “Sponsorship-linked marketing development”, Sport Marketing Quarterly, Vol. 4 No. 4, pp. 13-24.
7. du Plessis, E. (1994), “Recognition versus recall”, Journal of Advertising Research, May/June, pp. 75-91.
8. Eagly, A.H. and Chaiken, S. (1984), “Cognitive theories of persuasion”, in Berkowitz, L. (Ed.), Advances in Experimental Psychology, Vol. 17, pp. 268-359.
9. Emory, C.W. and Cooper, D.R. (1991), Business Research Methods, 4th ed., Irwin, Homewood, IL.
10. Hutchinson, J.W. (1983), “Expertise and the structure of free recall”, in Bagozzi, R.P. and Tybout, A.M. (Eds), Advances in Consumer Research, Vol. 10, pp. 585-9.
11. Irwin, R.L. and Asimakopoulos, M.K. (1992), “An approach to the evaluation and selection of sport sponsorship proposals”, Sport Marketing Quarterly, Vol. 1 No. 2, pp. 43-51.
12. Javalgi, R.G., Traylor, M.B., Gross, A.C. and Lampman, E. (1994), “Awareness of sponsorship and corporate image: an empirical investigation”, Journal of Advertising, Vol. 23 No. 4, pp. 47-58.
13. Jeannet, J.-P. and Hennessey, H. (1988), International Marketing Management, Houghton Mifflin, Boston, MA.
14. Kuzma, J.R., Shanklin, W.L. and McCally, J.F. Jr (1993), “Number one principle for sporting events seeking corporate sponsors: meet benefactor's objectives”, Sport Marketing Quarterly, Vol. 2 No. 3, pp. 27-32.
15. Lynch, J.G. and Srull, T.K. (1982), “Memory and attentional factors in consumer choice: concepts and research methods”, Journal of Consumer Research, Vol. 9, pp. 18-37.
16. Lynch, J.G., Marmorstein, H. and Weigold, M.F. (1988), “Choices from sets including remembered brands: use of recalled attributes and prior overall evaluations”, Journal of Consumer Research, Vol. 15, pp. 169-84.
17. Mescon, T. and Tilson, D. (1987), “Corporate philanthropy: a strategic approach to the bottom line”, California Management Review, Vol. 29 No. 2, pp. 49-61.
18. Meyers-Levy, J. and Maheswaran, D. (1991), “Exploring differences in males’ and females’ processing strategies”, Journal of Consumer Research, Vol. 18, pp. 63-70.
19. Nedungadi, P. (1990), “Recall and consumer consideration sets: influencing choice without altering brand evaluations”, Journal of Consumer Research, Vol. 17, December, pp. 263-76.
20. Pope, N.K.L. and Voges, K.E. (1997), “Awareness of sponsorship and corporate image: an investigation replicated”, work in progress, Griffith University.
21. Sandler, D.M. and Shani, D. (1993), “Sponsorship and the Olympic Games: the consumer perspective”, Sport Marketing Quarterly, Vol. 2 No. 3, pp. 38-43.
22. Schiffman, L.G. and Kunak, L.L. (1991), Consumer Behavior, 4th ed., Prentice-Hall, Englewood Cliffs, NJ.
23. Sheth, J.N., Newman, B.I. and Gross, B.L. (1991a, “Why we buy what we buy: a theory of consumption values”, Journal of Business Research, Vol. 22, pp. 159-70.
24. Sheth, J.N., Newman, B.I. and Gross, B.L. (1991b, Consumption Values and Market Choices: Theory and Applications, South Western, Cincinnati.
25. Singh, N.S., Rothschild, M.L. and Churchill, G.A. (1988), “Recognition versus recall as measures of television commercial forgetting”, Journal of Marketing Research, Vol. 25, pp. 72-80.
26. Stotlar, D. (1993), “Sponsorship and the Olympic Winter Games”, Sport Marketing Quarterly, Vol. 2 No. 1, pp. 35-43.
27. Witcher, B., Gordon Craigen, J., Culligan, D. and Harvey, A. (1991), “The links between objectives and function in organizational sponsorship”, International Journal of Advertising, Vol. 10, pp. 13-33.
28. Yeo, P. (1989), “An advertising PR agency's point of view”, Proceedings of the International Sports Marketing and Media Conference,January-February, Melbourne, audio cassette.