Value creation in the relationship life cycle: A quasi-longitudinal analysis

Industrial Marketing Management

Volumn 35, Issue 1, 2006, Pages 20-27

  Eggert, Andreas ^a   Ulaga, Wolfgang ^b   Schultz, Franziska ^a  

^a UNIVERSITY OF PADERBORN   (Germany)

^b ESCP EUROPE   (France)

Author keywords

Relationship life cycle; Relationship value; Value dimensions

Indexed keywords

EID: 30344439548     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2005.07.003     Document Type: Article

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