The Initiators of Changes in Customers' Desired Value: Results from a Theory Building Study

Industrial Marketing Management

Volumn 30, Issue 4, 2001, Pages 321-337

  Flint, Daniel J ^a   Woodruff, Robert B ^a  

^a FLORIDA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0041401088     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(99)00117-0     Document Type: Article

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