Relationship marketing: What if … ?

European Journal of Marketing

Volumn 36, Issue 4, 2002, Pages 433-449

  Veloutsou, Cleopatra ^a   Saren, Michael ^b   Tzokas, Nikolaos ^c  

^a UNIVERSITY OF GLASGOW   (United Kingdom)

^b UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^c UNIVERSITY OF EAST ANGLIA   (United Kingdom)

Author keywords

Business strategy; Relationship marketing

Indexed keywords

EID: 27844449896     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560210417255     Document Type: Review

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