Business marketing: understand what customers value.

Harvard business review

Volumn 76, Issue 6, 1998, Pages

  Anderson, J C ^a   Narus, J A ^a  

^a NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; COMMERCIAL PHENOMENA; CONSUMER; FINANCIAL MANAGEMENT; HUMAN; INFORMATION PROCESSING; UNITED STATES;

COMMERCE; CONSUMER SATISFACTION; FOCUS GROUPS; HUMANS; MARKETING OF HEALTH SERVICES; UNITED STATES;

EID: 0032200860     PISSN: 00178012     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (0)