Grounded theory, ethnography and phenomenology: A comparative analysis of three qualitative strategies for marketing research

European Journal of Marketing

Volumn 39, Issue 3-4 SPEC. ISS., 2005, Pages 294-308

  Goulding, Christina ^a  

^a UNIVERSITY OF WOLVERHAMPTON   (United Kingdom)

Author keywords

Ethnography; Marketing theory; Qualitative research

Indexed keywords

EID: 18844455026     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510581782     Document Type: Article

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