Long life to marketing research: A postmodern view

European Journal of Marketing

Volumn 39, Issue 3-4 SPEC. ISS., 2005, Pages 386-412

  Addis, Michela ^a   Podestà, Stefano ^a  

^a BOCCONI UNIVERSITY   (Italy)

Author keywords

Market research; Postmodernism; Sciences

Indexed keywords

EID: 18844444235     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510581836     Document Type: Article

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