Adding value to service offerings: the case of UK retail financial services

European Journal of Marketing

Volumn 32, Issue 11-12, 1998, Pages 1091-1109

  Devlin, James F ^a  

^a CITY UNIVERSITY   (United Kingdom)

Author keywords

Competitive strategy; Financial services; Marketing strategy; Service quality; Services marketing; United Kingdom

Indexed keywords

EID: 85135299518     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569810243730     Document Type: Article

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