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The author currently teaches at Iowa State University in the area of marketing, hospitality law, and lodging operations, with the main research interest in service quality, consumer satisfaction, customer value, and pricing and branding. The author is a recipient of the prestigious 1997 Van Nostrand Reinhold Research Award administered by the CHRIE for one of his publications. He recently received a doctorate degree in hospitality marketing from the Pennsylvania State University and has published in a number of hospitality journals
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The author currently teaches at Iowa State University in the area of marketing, hospitality law, and lodging operations, with the main research interest in service quality, consumer satisfaction, customer value, and pricing and branding. The author is a recipient of the prestigious 1997 Van Nostrand Reinhold Research Award administered by the CHRIE for one of his publications. He recently received a doctorate degree in hospitality marketing from the Pennsylvania State University and has published in a number of hospitality journals.
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