From recipient to contributor: examining customer roles and experienced outcomes

European Journal of Marketing

Volumn 34, Issue 3-4, 2000, Pages 359-383

  Lengnick‐Hall, Cynthia A ^a  

^a Cindy)   (United States)

Author keywords

Consumer behaviour; Customer orientation; Interaction; Services marketing

Indexed keywords

EID: 0005921967     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560010311902     Document Type: Article

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