Expected Relationship Value: A Construct, a Methodology for Measurement, and a Modeling Technique

Industrial Marketing Management

Volumn 30, Issue 4, 2001, Pages 339-351

  Hogan, John E ^a  

^a BOSTON COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0037765456     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(01)00152-3     Document Type: Article

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