Expanding understanding of service exchange and value co-creation: A social construction approach

Journal of the Academy of Marketing Science

Volumn 39, Issue 2, 2011, Pages 327-339

  Edvardsson, Bo ^a   Tronvoll, Bård ^b   Gruber, Thorsten ^c  

^a KARLSTAD UNIVERSITY   (Sweden)

^b INLAND NORWAY UNIVERSITY OF APPLIED SCIENCES   (Norway)

^c UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Service exchange; Service system; Service dominant logic; Social construction theories; Social interaction; Structuration theory; Value co creation

Indexed keywords

EID: 79551516148     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-010-0200-y     Document Type: Article

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