Theoretical lenses and domain definitions in innovation research

European Journal of Marketing

Volumn 43, Issue 1, 2009, Pages 229-263

  Harmancioglu, Nukhet ^a   Droge, Cornelia ^b   Calantone, Roger J ^b  

^a BILKENT UNIVERSITY   (Turkey)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Innovation; Product development

Indexed keywords

EID: 70349838518     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560910923319     Document Type: Article

References (263)

1. Abetti, P.A. (2000), Critical success factors for radical technological innovation: a five case study, Creativity and Innovation Management, Vol. 9, No. 4, pp. 208-21.
2. Aiken, M., Bacharach, S. and French, I.L. (1980), Organizational structure, work process and proposal making in administrative bureaucracies, Academy of Management Journal, Vol. 23, No. 4, pp. 631-52.
3. Akgun, A.E., Lynn, G.S. and Byrne, J.C. (2006), Antecedents and consequences of unlearning in new product development teams, Journal of Product Innovation Management, Vol. 23, No. 1, pp. 73-88.
4. Alam, I. (2003), Innovation strategy, process and performance in the commercial banking industry, Journal of Marketing Management, Vol. 19, Nos 9/10, pp. 973-99.
5. Ali, A. (1994), Pioneering versus incremental innovation: review and research propositions, Journal of Product Innovation Management, Vol. 11, No. 1, pp. 46-61.
6. Ali, A., Krapfel, R. Jr and LaBahn, D. (1995), Product innovativeness and entry strategy: impact on cycle time and break-even time, Journal of Product Innovation Management, Vol. 12, No. 1, pp. 54-69.
7. Allocca, M.A. and Kessler, E.H. (2006), Innovation speed in small and medium-sized enterprises, Creativity and Innovation Management, Vol. 15, No. 3, pp. 279-95.
8. Alves, J.A., Marques, M.J., Saur, I. and Marques, P. (2007), Creativity and innovation through multidisciplinary and multisectoral cooperation, Creativity and Innovation Management, Vol. 16, No. 1, pp. 27-34.
9. Amaldoss, W. and Rapoport, A. (2005), Collaborative product and market development: theoretical implications and experimental evidence, Marketing Science, Vol. 24, No. 3, pp. 396-414.
10. Astebro, T. (2004), Key success factors for technological entrepreneurs' R&D projects, IEEE Transactions on Engineering Management, Vol. 51, No. 3, pp. 314-21.
11. Atuahene-Gima, K. (1995), An exploratory analysis of the impact of market orientation on new product performance: a contingency approach, Journal of Product Innovation Management, Vol. 12, No. 4, pp. 275-93.
12. Atuahene-Gima, K. (1996), Differential potency of factors affecting innovation performance in manufacturing and services firms in Australia, Journal of Product Innovation Management, Vol. 13, No. 1, pp. 35-52.
13. Atuahene-Gima, K. (1997), Adoption of new products by the sales force: the construct, research propositions and managerial implications, Journal of Product Innovation Management, Vol. 14, No. 6, pp. 498-514.
14. Atuahene-Gima, K. (2005), Resolving the capability-rigidity paradox in new product innovation, Journal of Marketing, Vol. 69, No. 4, pp. 61-83.
15. Atuahene-Gima, K. and Ko, A. (2001), An empirical investigation of the effect of market orientation and entrepreneurship orientation alignment on product innovation, Organization Science, Vol. 12, No. 1, pp. 54-74.
16. Atuahene-Gima, K., Li, H. and Luca, L.M.D. (2006), The contingent value of marketing strategy innovativeness for product development performance in Chinese new technology ventures, Industrial Marketing Management, Vol. 35, No. 3, pp. 359-72.
17. Atuahene-Gima, K., Slater, S.F. and Olson, E.M. (2005), The contingent value of responsive and proactive market orientations for new product program performance, Journal of Product Innovation Management, Vol. 22, No. 6, pp. 464-82.
18. Avlonitis, G., Kouremenos, A. and Tzokas, N. (1994), Assessing the innovativeness of organizations and its antecedents: Project Innovstrat, European Journal of Marketing, Vol. 28, No. 11, pp. 5-28.
19. Avlonitis, G.J., Papastathopoulou, P.G. and Gounaris, S.P. (2001), An empirically-based typology of product innovativeness for new financial services: success and failure scenarios, Journal of Product Innovation Management, Vol. 18, No. 5, pp. 324-42.
20. Azjen, I. and Fishbein, M. (1975) in Theories of Attitude, in Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research, Addison-Wesley, Reading, MA, pp. 21-52.
21. Bagozzi, R. and Lee, K.H. (1999), Consumer resistance to, and acceptance of, innovations, Advances in Consumer Research, Vol. 26, pp. 218-25.
22. Bailey, K.D. (1994), Typologies and Taxonomies: An Introduction to Classification Techniques, Sage, Newbury Park, CA.
23. Baker, M.J. and Becker, S.H. (1997), Pioneering new geographical markets, Journal of Marketing Management, Vol. 13, Nos 1-3, pp. 89-104.
24. Baker, W.E. and Sinkula, J.M. (2005), Market orientation and the new product paradox, Journal of Product Innovation Management, Vol. 22, No. 6, pp. 483-502.
25. Baldridge, J.V. and Burnham, R.A. (1975), Organizational innovation: individual, organizational and environmental impacts, Administrative Science Quarterly, Vol. 20, pp. 165-76.
26. Banbury, C.M. and Mitchell, W. (1995), The effect of introducing important incremental innovations on market share and business survival, Strategic Management Journal, Vol. 16, pp. 161-82, special issue.
27. Barczak, G. and Wilemon, D. (1991), Communications patterns of new product development team leaders, IEEE Transactions on Engineering Management, Vol. 38, No. 2, pp. 101-9.
28. Bearden, W.O., Calcich, S.E., Netemeyer, R. and Teel, J.E. (1985), An exploratory investigation of consumer innovativeness and interpersonal influences, Advances in Consumer Research, Vol. 13, pp. 77-82.
29. Berthon, P., Hulbert, J.M. and Pitt, L. (2004), Innovation or customer orientation? An empirical investigation, European Journal of Marketing, Vol. 38, Nos 9/10, pp. 1065-90.
30. Bharadwaj, S. and Menon, A. (2000), Making innovation happen in organizations: individual creativity mechanisms, organizational creativity mechanisms or both?, Journal of Product Innovation Management, Vol. 17, No. 6, pp. 424-34.
31. Bhoovaraghavan, S., Vasudevan, A. and Chandran, R. (1996), Resolving the process vs product innovation dilemma: a consumer choice theoretic approach, Management Science, Vol. 42, No. 2, pp. 232-47.
32. Bonner, J.M., Ruekert, R.W. and Walker, O.C. Jr (2002), Upper management control of new product development projects and project performance, Journal of Product Innovation Management, Vol. 19, No. 3, pp. 233-45.
33. Boone, D.S., Lemon, K.N. and Staelin, R. (2001), The impact of firm introductory strategies on consumers' perceptions of future product introductions and purchase decisions, Journal of Product Innovation Management, Vol. 18, No. 2, pp. 96-109.
34. Booz-Allen and Hamilton (1982), New Products Management for the 1980s, Booz-Allen Hamilton, New York, NY.
35. Bradley, L. and Stewart, K. (2003), The diffusion of online banking, Journal of Marketing Management, Vol. 19, Nos 9/10, pp. 1087-109.
36. Brockhoff, K. and Chakrabarti, A.K. (1988), Marketing R&D/marketing linkage and innovation strategy: some West German experience, IEEE Transactions on Engineering Management, Vol. 35, No. 3, pp. 167-74.
37. Brockhoff, K. and Pearson, A. (1992), Technical and marketing aggressiveness and the effectiveness of research and development, IEEE Transactions on Engineering Management, Vol. 39, No. 4, pp. 318-24.
38. Brown, R. (1991), Managing the 'S' - curves of innovation, Journal of Marketing Management, Vol. 7, No. 2, pp. 189-202.
39. Brown, S. and Eisenhardt, K.M. (1997), The art of continuous change: linking complexity theory and time-paced evolution in relentlessly shifting organizations, Administrative Science Quarterly, Vol. 42, No. 1, pp. 1-34.
40. Bruce, M. (1988), New product development strategies of suppliers of emerging technologies - a case study of expert systems, Journal of Marketing Management, Vol. 3, No. 3, pp. 313-27.
41. Calantone, R.J. and Cooper, R.G. (1981), New product scenarios: prospects for success, Journal of Marketing, Vol. 45, Spring, pp. 48-60.
42. Calantone, R.J., Cavusgil, S.T. and Zhao, Y. (2002), Learning orientation, firm innovation capability, and firm performance, Industrial Marketing Management, Vol. 31, No. 6, pp. 515-24.
43. Calantone, R.J., Chan, K. and Cui, A.S. (2006), Decomposing product innovativeness and its effects on new product success, Journal of Product Innovation Management, Vol. 23, No. 5, pp. 408-21.
44. Calantone, R.J., Garcia, R. and Droge, C. (2003), The effects of environmental turbulence on new product development strategy planning, Journal of Product Innovation Management, Vol. 20, No. 2, pp. 90-103.
45. Calantone, R.J., Di Benedetto, C.A. and Bhoovaraghavan, S. (1994), Examining the relationship between degree of innovation and new product success, Journal of Business Research, Vol. 30, No. 2, pp. 143-8.
46. Calantone, R.J., Vickery, S.K. and Droge, C. (1995), Business performance and strategic new product development activities: an empirical investigation, Journal of Product Innovation Management, Vol. 12, No. 3, pp. 214-23.
47. Chandy, R.K. and Tellis, G.J. (1998), Organizing for radical product innovation: the overlooked role of willingness to cannibalize, Journal of Marketing Research, Vol. 35, No. 4, pp. 474-87.
48. Chandy, R.K. and Tellis, G.J. (2000), The incumbent's curse? Incumbency, size, and radical product innovation, Journal of Marketing, Vol. 64, No. 3, pp. 1-18.
49. Chiesa, V., Coughlan, P. and Voss, C.A. (1996), Development of a technical innovation audit, Journal of Product Innovation Management, Vol. 13, No. 2, pp. 105-36.
50. Cho, H.-J. and Pucik, V. (2005), Relationship between innovativeness, quality, growth, profitability, and market value, Strategic Management Journal, Vol. 26, No. 6, pp. 555-75.
51. Cooper, L.G. (2000), Strategic marketing planning for radically new products, Journal of Marketing, Vol. 64, No. 1, pp. 1-16.
52. Cooper, R.G. and De Brentani, U. (1991), New industrial financial services: what distinguishes the winners, Journal of Product Innovation Management, Vol. 8, No. 2, pp. 75-90.
53. Cooper, R.G. and Kleinschmidt, E.J. (1995), New product performance: keys to success, profitability and cycle time reduction, Journal of Marketing Management, Vol. 11, No. 4, pp. 315-37.
54. Costanzo, L.A., Keasey, K. and Short, H. (2003), A strategic approach to the study of innovation in the financial services industry: the case of telephone banking, Journal of Marketing Management, Vol. 19, Nos 3/4, pp. 259-81.
55. Covin, J.G. and Slevin, D.P. (1989), Strategic management of small firms in hostile and benign environments, Strategic Management Journal, Vol. 10, No. 1, pp. 75-87.
56. Cowell, D.W. (1988), New service development, Journal of Marketing Management, Vol. 3, No. 3, pp. 296-312.
57. Crawford, C.M. (1989), How product innovators can foreclose the options of adaptive followers, Journal of Marketing Management, Vol. 4, No. 3, pp. 277-87.
58. Daft, R. (1978), A dual-core model of organizational innovations, Academy of Management Journal, Vol. 21, No. 2, pp. 193-210.
59. Daghfous, N., Petrof, J.V. and Pons, F. (1999), Values and adoption of innovations: a cross-cultural study, Journal of Consumer Marketing, Vol. 16, No. 4, pp. 314-42.
60. Damanpour, F. (1987), The adoption of technological, administrative, and ancillary innovation: impact of organizational factors, Journal of Management, Vol. 13, No. 4, pp. 675-88.
61. Damanpour, F. (1991), Organizational innovation: a meta-analysis of effects of determinants and moderators, Academy of Management Journal, Vol. 34, No. 3, pp. 555-91.
62. Damanpour, F. (1996), Organizational complexity and innovation: developing and testing multiple contingency models, Management Science, Vol. 42, No. 5, pp. 693-716.
63. Danneels, E. and Kleinschmidt, E.J. (2001), Product innovativeness from the firm's perspective: its dimensions and their relation with project selection and performance, Journal of Product Innovation Management, Vol. 18, No. 6, pp. 357-73.
64. Darroch, J. and McNaughton, R. (2003), Beyond market orientation: knowledge management and the innovativeness of New Zealand firms, European Journal of Marketing, Vol. 37, Nos 3/4, pp. 572-93.
65. Davis, F.D. (1989), Perceived usefulness, perceived ease of use, and user acceptance of information technology, MIS Quarterly, Vol. 13, No. 3, pp. 319-40.
66. Davis, F.D., Bagozzi, R.P. and Warshaw, P.R. (1989), User acceptance of computer technology: a comparison of two, Management Science, Vol. 35, No. 8, pp. 982-1003.
67. Davis, P.S., Dibrell, C.C. and Janz, B.D. (2002), The impact of time on the strategy-performance relationship: implications for managers, Industrial Marketing Management, Vol. 31, No. 4, pp. 339-47.
68. Day, G.S. (1994), The capabilities of market-driven organizations, Journal of Marketing, Vol. 58, No. 4, pp. 37-52.
69. Day, G.S. and Wensley, R. (1988), Assessing advantage: a framework for diagnosing competitive, Journal of Marketing, Vol. 52, No. 2, pp. 1-20.
70. De Brentani, U. (2001), Innovative versus incremental new business services: different keys for achieving success, Journal of Product Innovation Management, Vol. 18, No. 3, pp. 169-87.
71. De Brentani, U. and Kleinschmidt, E.J. (2004), Corporate culture and commitment: impact on performance of international new product development programs, Journal of Product Innovation Management, Vol. 21, No. 5, pp. 309-33.
72. Debruyne, M., Moenaert, R., Griffin, A., Hart, S., Hultink, E.J. and Robben, H. (2002), The impact of new product launch strategies on competitive reaction in industrial markets, Journal of Product Innovation Management, Vol. 19, No. 2, pp. 159-70.
73. Dewar, R.D. and Dutton, J.E. (1986), The adoption of radical and incremental innovations: an empirical analysis, Management Science, Vol. 32, No. 11, pp. 1422-33.
74. Dhebar, A. (1995), Complementarity, compatibility, and product change: breaking with the past?, Journal of Product Innovation Management, Vol. 12, No. 2, pp. 136-52.
75. Dickerson, M.D. and Gentry, J.W. (1983), Characteristics of adopters and non-adopters of home computers, Journal of Consumer Research, Vol. 10, No. 2, pp. 225-35.
76. Droge, C. and Calantone, R.J. (1996), New product strategy, structure, and performance in two environments, Industrial Marketing Management, Vol. 25, pp. 555-66.
77. Elenkov, D.S., Judge, W. and Wright, P. (2005), Strategic leadership and executive innovation influence: an international multi-cluster comparative study, Strategic Management Journal, Vol. 26, pp. 665-82.
78. Enkel, E., Perez-Freije, J. and Gassmann, O. (2005), Minimizing market risks through customer integration in new product development: learning from bad practice, Creativity and Innovation Management, Vol. 14, No. 4, pp. 425-37.
79. Ettlie, J.E. and Rubenstein, A.H. (1987), Firm size and product innovation in Journal of Product Innovation Management, Vol. 4, No. 2, pp. 89-108.
80. Ettlie, J.E., Bridges, W.P. and O'Keefe, R.D. (1984), Organization strategy and structural differences for radical versus incremental innovation, Management Science, Vol. 30, No. 6, pp. 682-96.
81. Fennell, M. (1984), Synergy, influence, and information in the adoption of administrative innovations, Academy of Management Journal, Vol. 27, No. 1, pp. 113-29.
82. Firth, R.W. and Narayanan, V.K. (1996), New product strategies of large, dominant product manufacturing firms: an exploratory analysis in Journal of Product Innovation Management, Vol. 13, No. 4, pp. 334-47.
83. Foxall, G.R. (1988), The theory and practice of user-initiated innovation, Journal of Marketing Management, Vol. 4, No. 2, pp. 230-48.
84. Foxall, G. and Haskins, C.G. (1986), Cognitive style and consumer innovativeness: an empirical test of Kirton's adoption-innovation theory in the context of food purchasing, European Journal of Marketing, Vol. 20, Nos 3/4, pp. 63-80.
85. Foxall, G.R., Murphy, F.S. and Tierney, J.D. (1985), Market development in practice: a case study of user-initiated product innovation, Journal of Marketing Management, Vol. 1, No. 2, pp. 201-11.
86. Friar, J.H. (1995), Competitive advantage through performance innovation in a competitive market, Journal of Product Innovation Management, Vol. 12, No. 1, pp. 33-42.
87. Fritz, W. (1989), Determinants of product innovation activities, European Journal of Marketing, Vol. 23, No. 10, pp. 32-43.
88. Garcia, R. and Calantone, R.J. (2002), A critical look at technological innovation typology and innovativeness terminology: a literature review, Journal of Product Innovation Management, Vol. 19, No. 2, pp. 110-32.
89. Gatignon, H. and Robertson, T.S. (1989), Technology diffusion: an empirical test of competitive effects, Journal of Marketing, Vol. 53, No. 1, pp. 35-49.
90. Gatignon, H. and Xuereb, J.-M. (1997), Strategic orientation of the firm new product performance, Journal of Marketing Research, Vol. 34, No. 1, pp. 77-90.
91. Gatignon, H., Tushman, M.L., Smith, W. and Anderson, P. (2002), A structural approach to assessing innovation: construct development of innovation locus, type, and characteristics, Management Science, Vol. 48, No. 9, pp. 1103-23.
92. Gebert, D., Boerner, S. and Lanwehr, R. (2003), The risks of autonomy: empirical evidence for the necessity of a balance management in promoting organizational innovativeness, Creativity and Innovation Management, Vol. 12, No. 1, pp. 41-9.
93. Gimenez, F.A.P. (2000), The benefits of a coherent strategy for innovation and corporate change: a study applying Miles and Snow's model in the context of small firms, Creativity and Innovation Management, Vol. 9, No. 4, pp. 235-44.
94. Gopalakrishnan, S. and Damanpour, F. (2000), The impact of organizational context on innovation adoption in commercial banks, IEEE Transactions on Engineering Management, Vol. 47, No. 1, pp. 14-25.
95. Grant, R.M. (1991), The resource-based theory of competitive advantage: implications for strategy formulation, California Management Review, Vol. 33, No. 3, pp. 114-35.
96. Griffin, A. (1997), The effect of project and process characteristics on product development cycle time, Journal of Marketing Research, Vol. 34, No. 1, pp. 24-35.
97. Griffin, A. and Page, A.L. (1996), PDMA success measurement project: recommended measures for product development success and failure, Journal of Product Innovation Management, Vol. 13, No. 6, pp. 478-96.
98. Hage, J. and Dewar, R. (1973), Elite values versus organizational structure in predicting innovation, Administrative Science Quarterly, Vol. 18, No. 3, pp. 279-90.
99. Han, J.K., Kim, N. and Srivastava, R.K. (1998), Market orientation and organizational performance: is innovation a missing link?, Journal of Marketing, Vol. 62, No. 4, pp. 30-45.
100. Hayward, G., Allen, D.H. and Masterson, J. (1977), Innovation profiles: a new tool for capital equipment manufacturers, European Journal of Marketing, Vol. 11, No. 4, pp. 299-311.
101. Henard, D.H. and Szymanski, D.M. (2001), Why some new products are more successful than others, Journal of Marketing Research, Vol. 38, No. 3, pp. 362-75.
102. Henderson, R.M. and Clark, K.B. (1990), Architectural innovation: the reconfiguration of existing product technologies and the failure of established firms, Administrative Science Quarterly, Vol. 35, No. 1, pp. 9-31.
103. Hirschman, E.C. (1987), Adoption of an incredibly complex innovation: propositions from a humanistic vantage point, Advances in Consumer Research, Vol. 14, No. 1, pp. 57-60.
104. Hua, S.Y. and Wemmerlov, U. (2006), Product change intensity, product advantage, and market performance: an empirical investigation of the PC industry, Journal of Product Innovation Management, Vol. 23, No. 4, pp. 316-29.
105. Huber, G. (1998), Synergies between organizational learning and creativity and innovation, Creativity and Innovation Management, Vol. 7, No. 1, pp. 3-8.
106. Hult, G.T.M., Hurley, R.F. and Knight, G.A. (2004), Innovativeness: its antecedents and impact on business performance, Industrial Marketing Management, Vol. 33, No. 5, pp. 429-38.
107. Hult, G.T.M., Neese, W.T. and Bashaw, R.E. (1997), Faculty perceptions of marketing journals, Journal of Marketing Education, Vol. 19, No. 1, pp. 37-52.
108. Hultink, E.J. and Robben, H.S.J. (1995), Measuring new product success: the difference that time perspective makes, Journal of Product Innovation Management, Vol. 12, No. 4, pp. 392-405.
109. Hultink, E.J. and Robben, H.S.J. (1999), Launch strategy and new product performance: an empirical examination in the Netherlands, Journal of Product Innovation Management, Vol. 16, No. 6, pp. 545-56.
110. Hultink, E.J., Griffin, A., Hart, S. and Robben, H.S.J. (1997), Industrial new product launch strategies and product development performance, Journal of Product Innovation Management, Vol. 14, No. 4, pp. 243-57.
111. Hunt, S.D. (1991), Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science, South-Western Publications, Cincinnati, OH.
112. Hurley, R.F. and Hult, G.T.M. (1998), Innovation, market orientation, and organizational learning: an integration and empirical examination, Journal of Marketing, Vol. 62, No. 3, pp. 42-54.
113. Im, S. and Workman, J.P. Jr (2004), Market orientation, creativity, and new product performance in high-technology firms, Journal of Marketing, Vol. 68, No. 2, pp. 114-32.
114. Ittner, C.D. and Larcker, D.F. (1997), Product development cycle time and organizational performance, Journal of Marketing Research, Vol. 34, No. 1, pp. 13-23.
115. Jin, Z. (2000), How product newness influences 'learning and probing' and the linearity of its development process, Creativity and Innovation Management, Vol. 9, No. 1, pp. 21-45.
116. Johne, F.A. (1984), How experienced product innovators organize, Journal of Product Innovation Management, Vol. 1, No. 4, pp. 210-23.
117. Johne, A. and Pavlidis, P. (1995), Product innovation in banking: how marketing works, Journal of Marketing Management, Vol. 11, No. 8, pp. 797-805.
118. Johne, F.A. and Snelson, P.A. (1988), Success factors in product innovation: a selective review of the literature, Journal of Product Innovation Management, Vol. 5, No. 2, pp. 114-28.
119. Johnson, S.C. and Jones, C. (1957), How to organize for new products, Harvard Business Review, Vol. 35, No. 3, pp. 49-62.
120. Kamath, R.R., Mansour-Cole, D.M. and Apana, R. (1993), Functional perspectives on innovation: the correlates of innovation in the marketing and manufacturing functions, IEEE Transactions on Engineering Management, Vol. 40, No. 3, pp. 293-9.
121. Kessler, E.H. and Bierly, P.E. (2002), Is faster really better? An empirical test of the implications of innovation speed, IEEE Transactions on Engineering Management, Vol. 49, No. 1, pp. 2-12.
122. Kessler, E.H. and Chakrabarti, A.K. (1999), Speeding up the pace of new product development, Journal of Product Innovation Management, Vol. 16, No. 3, pp. 231-47.
123. Kim, K. and Chhajed, D. (2001), An experimental investigation of valuation change due to commonality in vertical product line extension, Journal of Product Innovation Management, Vol. 18, No. 4, pp. 219-30.
124. Kimberly, J.R. and Evanisko, M.J. (1981), Organizational innovation: the influence of individual, organizational, and contextual factors on hospital adoption of technological and administrative innovations, Academy of Management Journal, Vol. 24, No. 4, pp. 689-713.
125. Kleinschmidt, E.J. and Cooper, R.G. (1988), The performance impact of an international orientation on product innovation, European Journal of Marketing, Vol. 22, No. 10, pp. 56-71.
126. Kleinschmidt, E.J. and Cooper, R.G. (1991), The impact of product innovativeness on performance, Journal of Product Innovation Management, Vol. 8, No. 4, pp. 240-51.
127. Knight, R.M. (1987), Corporate innovation and entrepreneurship: a Canadian study, Journal of Product Innovation Management, Vol. 4, No. 4, pp. 284-97.
128. Kohli, R., Lehmann, D.R. and Pae, J. (1999), Extent and impact of incubation time in new product diffusion, Journal of Product Innovation Management, Vol. 16, No. 2, pp. 134-44.
129. Kotabe, M. and Swan, K.S. (1995), The role of strategic alliances in high-technology new product development, Strategic Management Journal, Vol. 16, No. 8, pp. 621-36.
130. Kumar, V., Ganesh, J. and Echambadi, R. (1998), Cross-national diffusion research: what do we know and how certain are we?, Journal of Product Innovation Management, Vol. 15, No. 3, pp. 255-68.
131. Kusunoki, K. (1997), Incapability of technological capability: a case study on product innovation in the Japanese facsimile machine industry, Journal of Product Innovation Management, Vol. 14, No. 5, pp. 368-82.
132. Lancaster, G.A. and White, M. (1976), Industrial diffusion, adoption and communication, European Journal of Marketing, Vol. 10, No. 5, pp. 280-98.
133. Langerak, F., Robben, H.S.J. and Hultink, E.J. (2004), The impact of market orientation, product advantage, and launch proficiency on new product performance and organizational performance, Journal of Product Innovation Management, Vol. 21, No. 2, pp. 79-94.
134. Larsen, P. and Lewis, A. (2007), How award-winning SMEs manage the barriers to innovation, Creativity and Innovation Management, Vol. 16, No. 2, pp. 142-51.
135. Lassen, A.H., Gertsen, F. and Riis, J.O. (2006), The nexus of corporate entrepreneurship and radical innovation, Creativity and Innovation Management, Vol. 15, No. 4, pp. 359-72.
136. Lee, M. and Na, D. (1994), Determinants of technical success in product development when innovative radicalness is considered, Journal of Product Innovation Management, Vol. 11, No. 1, pp. 62-8.
137. Li, H. and Atuahene-Gima, K. (2001), Product innovation strategy and the performance of new technology ventures in China, Academy of Management Journal, Vol. 44, No. 6, pp. 1123-34.
138. Liker, J.K., Collins, P.D. and Hull, F.M. (1999), Flexibility and standardization: test of a contingency model of product design-manufacturing integration, Journal of Product Innovation Management, Vol. 16, No. 3, pp. 248-67.
139. Lilien, G.L. and Yoon, E. (1989), Determinants of new industrial product performance: a strategic reexamination of the empirical literature, IEEE Transactions on Engineering Management, Vol. 36, No. 1, pp. 3-10.
140. Lilly, B. and Walters, R. (1997), Toward a model of new product pre-announcement timing, Journal of Product Innovation Management, Vol. 14, No. 1, pp. 4-20.
141. Linton, J.D. and Thongpapanl, N. (2004), Ranking the technology innovation management journals, Journal of Product Innovation Management, Vol. 21, No. 2, pp. 123-39.
142. Lockett, A. and Littler, D. (1997), The adoption of direct banking services, Journal of Marketing Management, Vol. 13, No. 8, pp. 791-811.
143. Lowrey, T.M. (1991), The use of diffusion theory in marketing: a qualitative approach to innovative consumer behavior, Advances in Consumer Research, Vol. 18, pp. 644-50.
144. Lu, L.Y.Y. and Yang, C. (2004), The R&D and marketing cooperation across new product development stages: an empirical study of Taiwan's IT industry, Industrial Marketing Management, Vol. 33, No. 7, pp. 593-605.
145. Lukas, B.A. and Ferrell, O.C. (2000), The effect of market orientation on product innovation, Journal of the Academy of Marketing Science, Vol. 28, No. 2, pp. 239-48.
146. Lynn, G.S. and Akgun, A.E. (2001), Project visioning: its components and impact on new product success, Journal of Product Innovation Management, Vol. 18, No. 6, pp. 374-87.
147. McDermott, C.M. and O'Connor, G.C. (2002), Managing radical innovation: an overview of emergent strategy issues, Journal of Product Innovation Management, Vol. 19, No. 6, pp. 424-38.
148. McGowan, P. and Durkin, M.G. (2002), Toward an understanding of internet adoption at the marketing/entrepreneurship interface, Journal of Marketing Management, Vol. 18, Nos 3/4, pp. 361-77.
149. MacKenzie, S.B. (2003), The dangers of poor construct conceptualization, Journal of the Academy of Marketing Science, Vol. 31, No. 3, pp. 323-6.
150. Malik, K. (2000), Managing the innovation of a corporate IT-based cable design system in Creativity and Innovation Management, Vol. 9, No. 3, pp. 156-62.
151. Manimala, M.J., Jose, P.D. and Thomas, K.R. (2005), Organizational design for enhancing the impact of incremental innovations: a qualitative analysis of innovative cases in the context of a developing economy, Creativity and Innovation Management, Vol. 14, No. 4, pp. 413-24.
152. Manning, K.C., Bearden, W.O. and Madden, T.J. (1995), Consumer innovativeness and the adoption process, Journal of Consumer Psychology, Vol. 4, No. 4, pp. 329-45.
153. Manu, F.A. and Sriram, V. (1996), Innovation, marketing strategy, environment and performance, Journal of Business Research, Vol. 35, pp. 79-91.
154. Marinova, D. (2004), Actualizing innovation effort: the impact of market knowledge diffusion in a dynamic system of competition, Journal of Marketing, Vol. 68, No. 3, pp. 1-20.
155. Markham, S.K. and Griffin, A. (1998), The breakfast of champions: associations between champions and product development environments, practices and performance, Journal of Product Innovation Management, Vol. 15, No. 5, pp. 436-54.
156. Martinez, E., Polo, Y. and Flavian, C. (1998), The acceptance and diffusion of new consumer durables: differences between first and last adopters, Journal of Consumer Marketing, Vol. 15, No. 4, pp. 323-42.
157. Matear, S., Osborne, P., Garrett, T. and Gray, B.J. (2002), How does market orientation contribute to service firm performance? An examination of alternative mechanisms, European Journal of Marketing, Vol. 36, Nos 9/10, pp. 1058-75.
158. Mathur, A. (1999), Adoption of technological innovations by the elderly: a consumer socialization perspective, Journal of Marketing Management, Vol. 9, No. 3, pp. 21-35.
159. Matsuo, M. (2005), Customer orientation, conflict, and innovativeness in Japanese sales departments, Journal of Business Research, Vol. 59, No. 2, pp. 242-50.
160. Matthews, P. (1997), The need for innovation: a case history from the water industry, Creativity and Innovation Management, Vol. 6, No. 1, pp. 19-27.
161. Mavondo, F.T., Chimhanzi, J. and Stewart, J. (2005), Learning orientation and market orientation: relationship with innovation, human resource practices and performance, European Journal of Marketing, Vol. 39, Nos 11/12, pp. 1235-63.
162. Medina, C.C., Lavado, A.C. and Cabrera, R.V. (2005), Characteristics of innovative companies: a case study of companies in different sectors, Creativity and Innovation Management, Vol. 14, No. 3, pp. 272-87.
163. Meyers, P.W., Sivakumar, K. and Nakata, C. (1999), Implementation of industrial process innovations: factors, effects, and marketing implication, Journal of Product Innovation Management, Vol. 16, No. 3, pp. 295-311.
164. Micheal, K., Rochford, L. and Wotruba, T.R. (2003), How new product introductions affect sales management strategy: the impact of type of 'newness', of the new product, Journal of Product Innovation Management, Vol. 20, No. 4, pp. 270-83.
165. Midgley, D.F. (1987), A meta-analysis of the diffusion literature, Advances in Consumer Research, Vol. 14, pp. 204-7.
166. Midgley, D.F. and Dowling, G.R. (1993), A longitudinal study of product form innovation: the interaction between predispositions and social messages, Journal of Consumer Research, Vol. 19, No. 4, pp. 611-26.
167. Miller, D. and Friesen, P.H. (1982), Innovation in conservative and entrepreneurial firms: two models of strategic momentum, Strategic Management Journal, Vol. 3, No. 1, pp. 1-25.
168. Miller, D., Droge, C. and Toulouse, J.-M. (1988), Strategic process and content as mediators between organizational context and structure, Academy of Management Journal, Vol. 31, No. 3, pp. 544-69.
169. Millman, A.F. (1982), Understanding the barriers to product innovation at the R&D/marketing interface, European Journal of Marketing, Vol. 16, No. 5, pp. 22-34.
170. Mishra, S., Dongwook, K. and Lee, D.H. (1996), Factors affecting new product success: cross-country comparisons, Journal of Product Innovation Management, Vol. 13, No. 6, pp. 530-50.
171. Moenaert, R.K. and Caeldries, F. (1996), Architectural redesign, interpersonal communication, and learning in R&D, Journal of Product Innovation Management, Vol. 13, No. 4, pp. 296-310.
172. Moenaert, R.K., De Meyer, A., Souder, W.E., Deschoolmeester, D. (1995), R&D/marketing communication during the fuzzy front-end, IEEE Transactions on Engineering Management, Vol. 42, No. 3, pp. 243-58.
173. Montoya-Weiss, M.M. and Calantone, R.J. (1994), Determinants of new product performance: a review and meta-analysis, Journal of Product Innovation Management, Vol. 11, No. 5, pp. 397-417.
174. Moorman, C. (1995), Organizational market information processes: cultural antecedents and new product outcomes, Journal of Marketing Research, Vol. 32, No. 3, pp. 318-35.
175. Moorman, C. and Miner, A.S. (1997), The impact of organizational memory on new product performance and creativity, Journal of Marketing Research, Vol. 34, No. 1, pp. 91-106.
176. Morgan, R.E., Strong, C.A. and McGuinness, T. (2003), Product-market positioning and prospector strategy: an analysis of strategic patterns from the resource-based perspective, European Journal of Marketing, Vol. 37, No. 10, pp. 1409-39.
177. Nabih, M.I., Bloem, S.G. and Poiesz, T.B.C. (1997), Conceptual issues in the study of innovation adoption behavior, Advances in Consumer Research, Vol. 24, pp. 190-6.
178. Nakata, C., Im, S., Park, H. and Ha, Y.W. (2006), Antecedents and consequence of Korean and Japanese new product advantage, Journal of Business Research, Vol. 59, No. 1, pp. 28-36.
179. Narver, J.C., Slater, S.F. and MacLachlan, D.L. (2004), Responsive and proactive market orientation and new product success, Journal of Product Innovation Management, Vol. 21, No. 5, pp. 334-47.
180. Naude, P., Blackman, I. and Dengler, S. (1998), The managerial implications of real-time new product development in financial services, Creativity and Innovation Management, Vol. 7, No. 2, pp. 54-61.
181. Nerkar, A. and Roberts, P.W. (2004), Technological and product-market experience and the success of new product introductions in the pharmaceutical industry, Strategic Management Journal, Vol. 25, pp. 779-99.
182. Nijssen, E.J. and Frambach, R.T. (2000), Determinants of the adoption of new product development tools by industrial firms, Industrial Marketing Management, Vol. 29, pp. 121-31.
183. O'Callaghan, R., Kaufmann, P.J. and Konsynski, B.R. (1992), Adoption correlates and share effects of electronic data interchange systems in marketing channels, Journal of Marketing, Vol. 56, No. 2, pp. 45-57.
184. O'Connor, G.C. (1998), Market learning and radical innovation: a cross case comparison of eight radical innovation projects, Journal of Product Innovation Management, Vol. 15, No. 2, pp. 151-66.
185. O'Connor, G.C. and Veryzer, R.W. Jr (2001), The nature of market visioning for technology-based radical innovation in Journal of Product Innovation Management, Vol. 18, No. 4, pp. 231-46.
186. Olshavsky, R.W. and Spreng, R.A. (1996), An exploratory study of the innovation evaluation process, Journal of Product Innovation Management, Vol. 13, No. 6, pp. 512-29.
187. Olson, E.M., Slater, S.F. and Hult, G.T.M. (2005), The performance implications of fit among business strategy, marketing organization structure, and strategic behavior, Journal of Marketing, Vol. 69, No. 3, pp. 49-65.
188. Olson, E.M., Walker, O.C. Jr and Ruekert, R.W. (1995), Organizing for effective new product development: the moderating role of product innovativeness, Journal of Marketing, Vol. 59, No. 1, pp. 48-62.
189. Oltra, M.J. and Flor, M. (2003), The impact of technological opportunities and innovative capabilities on firms' output innovation, Creativity and Innovation Management, Vol. 12, No. 3, pp. 137-44.
190. Ottum, B.D. and Moore, W.L. (1997), The role of market information in new product success/failure, Journal of Product Innovation Management, Vol. 14, No. 4, pp. 258-73.
191. Ozsomer, A., Calantone, R.J. and Di Benedetto, A. (1997), What makes firms more innovative? A look at organizational and environmental factors, Journal of Business & Industrial Marketing, Vol. 12, No. 6, pp. 400-16.
192. Pae, J.H. and Hyun, J.S. (2002), The impact of technology advancement strategies on consumers' patronage decisions, Journal of Product Innovation Management, Vol. 19, No. 5, pp. 375-83.
193. Peteraf, M.A. (1993), The cornerstones of competitive advantage: a resource-based view, Strategic Management Journal, Vol. 14, No. 3, pp. 179-91.
194. Phillips, L.A., Calantone, R.J. and Lee, M.-T. (1994), International technology adoption: behavior structure, demand certainty and culture, Journal of Business & Industrial Marketing, Vol. 9, No. 2, pp. 16-28.
195. Plouffe, C.R., Vandenbosch, M. and Hulland, J. (2001), Intermediating technologies and multi-group adoption: a comparison of consumer and merchant adoption intentions toward a new electronic payment system, Journal of Product Innovation Management, Vol. 18, No. 2, pp. 65-81.
196. Polk, R., Plank, R.E. and Reid, D. (1996), Technical risk and new product success: an empirical test in high technology business markets, Industrial Marketing Management, Vol. 25, pp. 531-43.
197. Prescott, J.E. (1986), Environments as moderators of the relationship between strategy and performance, Academy of Management Journal, Vol. 29, No. 2, pp. 329-46.
198. Raju, P.S. (1979), Stimulus-response variables in new product research, Advances in Consumer Research, Vol. 6, No. 1, pp. 200-5.
199. Rindfleisch, A. and Moorman, C. (2001), The acquisition and utilization of information in new product alliances: a strength-of-ties perspective, Journal of Marketing, Vol. 65, No. 2, pp. 1-18.
200. Ritter, T. and Gemünden, H.G. (2004), The impact of a company's business strategy on its technological competence, network competence and innovation success, Journal of Business Research, Vol. 57, pp. 548-56.
201. Robertson, T.S. (1967), The process of innovation and the diffusion of innovation, Journal of Marketing, Vol. 31, No. 1, pp. 14-19.
202. Robertson, T.S. and Gatignon, H. (1986), Competitive effects on technology diffusion, Journal of Marketing, Vol. 50, No. 3, pp. 1-12.
203. Robinson, W.T. (1990), Product innovation and start-up business market share performance, Management Science, Vol. 36, No. 10, pp. 1279-89.
204. Rogers, E. (1976), New product adoption and diffusion, Journal of Consumer Research, Vol. 2, No. 4, pp. 290-301.
205. Rogers, E.M. and Shoemaker, F.F. (1971), Communication of Innovations: A Cross-Cultural Approach, Free Press, New York, NY.
206. Rothwell, R. (1986), Innovation and re-innovation: a role for the user, Journal of Marketing Management, Vol. 2, No. 2, pp. 109-23.
207. Rothwell, R. and Gardiner, P. (1988), Re-innovation and robust designs: producer and user benefits, Journal of Marketing Management, Vol. 3, No. 3, pp. 372-87.
208. Sahay, A. and Riley, D. (2003), The role of resource access, market considerations, and the nature of innovation in pursuit of standards in the new product development process, Journal of Product Innovation Management, Vol. 20, No. 5, pp. 338-55.
209. Salavou, H. and Lioukas, S. (2003), Radical product innovations in SMEs: the dominance of entrepreneurial orientation, Creativity and Innovation Management, Vol. 12, No. 2, pp. 94-108.
210. Salavou, H., Baltas, G. and Lioukas, S. (2004), Organisational innovation in SMEs: the importance of strategic orientation and competitive structure, European Journal of Marketing, Vol. 38, Nos 9/10, pp. 1091-112.
211. Sandberg, B. (2007), Enthusiasm in the development of radical innovations, Creativity and Innovation Management, Vol. 16, No. 3, pp. 265-73.
212. Saxena, R.K. and Richards, T. (1997), Innovation and the dynamics of economic growth: the case of the Mahi River project, Creativity and Innovation Management, Vol. 6, No. 4, pp. 206-17.
213. Scarbrough, H. and Lannon, R. (1989), The management of innovation in the financial services sector: a case study, Journal of Marketing Management, Vol. 5, No. 1, pp. 51-62.
214. Schmidt, J.B. and Calantone, R.J. (1998), Are really new product development projects harder to shut down?, Journal of Product Innovation Management, Vol. 15, No. 2, pp. 111-23.
215. Sengupta, S. (1998), Some approaches to complementary product strategy, Journal of Product Innovation Management, Vol. 15, No. 4, pp. 352-67.
216. Sethi, R. (2000), New product quality and product development teams, Journal of Marketing, Vol. 64, No. 2, pp. 1-15.
217. Sethi, R., Smith, D.C. and Park, C.W. (2001), Cross-functional product development teams, creativity, and the innovativeness of new consumer products, Journal of Marketing Research, Vol. 38, No. 1, pp. 73-86.
218. Shankar, V. (2006), Proactive and reactive product line strategies: asymmetries between market leaders and followers, Management Science, Vol. 52, No. 2, pp. 276-92.
219. Sharma, A. (1994), Organizational culture and adoption of high-technology products, Journal of Marketing Management, Vol. 10, No. 6, pp. 513-26.
220. Sherman, J.D., Berkowitz, D. and Souder, W.E. (2005), New product development performance and the interaction of cross-functional integration and knowledge management, Journal of Product Innovation Management, Vol. 22, No. 5, pp. 399-411.
221. Shih, C.F. and Venkatesh, A. (2004), Beyond adoption: development and application of a use-diffusion model, Journal of Marketing, Vol. 68, No. 1, pp. 59-72.
222. Simpson, P.E., Siguaw, J.A. and Enz, C.A. (2006), Innovation orientation outcomes: the good and the bad, Journal of Business Research, Vol. 59, Nos 10-11, pp. 1133-41.
223. Sivadas, E. and Dwyer, F.R. (2000), An examination of organizational factors influencing new product success in internal and alliance-based processes, Journal of Marketing, Vol. 64, No. 1, pp. 31-49.
224. Slater, S.F. and Narver, J.C. (1993), Product-market strategy and performance: an analysis of the miles and snow strategy types, European Journal of Marketing, Vol. 27, No. 10, pp. 33-51.
225. Song, X.M. and Dyer, B. (1995), Innovation strategy and the R&D - marketing interface in Japanese firms: a contingency perspective, IEEE Transactions on Engineering Management, Vol. 42, No. 4, pp. 360-71.
226. Song, X.M. and Montoya-Weiss, M.M. (1998), Critical development activities for really new versus incremental products in Journal of Product Innovation Management, Vol. 15, No. 2, pp. 124-35.
227. Song, X.M. and Noh, J. (2006), Best new product development and management practices in the Korean high-tech industry, Industrial Marketing Management, Vol. 35, pp. 262-78.
228. Song, X.M. and Parry, M.E. (1996), What separates Japanese new product winners from losers, Journal of Product Innovation Management, Vol. 13, No. 5, pp. 422-39.
229. Song, M. and Thieme, R.J. (2006), A cross-national investigation of the R&D-marketing interface in the product innovation process, Industrial Marketing Management, Vol. 35, No. 3, pp. 308-22.
230. Song, X.M., Neeley, S.M. and Zhao, Y. (1996), Managing R&D marketing integration in the new product development process, Industrial Marketing Management, Vol. 25, pp. 545-53.
231. Song, X.M., Xie, J. and Di Benedetto, C.A. (2001), Message and source factors, market uncertainty, and extra-functional information processing: hypotheses and empirical evidence, IEEE Transactions on Engineering Management, Vol. 48, No. 2, pp. 223-38.
232. Soosay, C.A. and Hulland, P.W. (2004), Driving innovation in logistics: case studies in distribution centres, Creativity and Innovation Management, Vol. 13, No. 1, pp. 41-51.
233. Spivey, W.A., Munson, J.M. and Wolcott, J.H. (1997), Improving the new product development process: a fractal paradigm for high-technology products, Journal of Product Innovation Management, Vol. 14, No. 3, pp. 203-18.
234. Srinivasan, R., Lilien, G.L. and Rangaswamy, A. (2002), Technological opportunism and radical technology adoption: an application to e-business, Journal of Marketing, Vol. 66, No. 3, pp. 47-60.
235. Steenkamp, J.-B.E.M. and Gielens, K. (2003), Consumer and market drivers of the trial probability of new consumer packaged goods, Journal of Consumer Research, Vol. 30, No. 3, pp. 368-84.
236. Summers, J.O. (2001), Guidelines for conducting research and publishing in marketing: from conceptualization through the review process, Journal of Academy of Marketing Science, Vol. 29, No. 4, pp. 405-15.
237. Swink, M. (2000), Technological innovativeness as a moderator of new product design integration and top management support, Journal of Product Innovation Management, Vol. 17, No. 3, pp. 208-20.
238. Tajeddini, K., Trueman, M. and Larsen, G. (2006), Examining the effect of market orientation on innovativeness, Journal of Marketing Management, Vol. 22, Nos 5/6, pp. 529-51.
239. Tatikonda, M.V. (1999), An empirical study of platform and derivative product development projects, Journal of Product Innovation Management, Vol. 16, No. 1, pp. 3-26.
240. Tatikonda, M.V. and Rosenthal, S.R. (2000), Technology novelty, project complexity, and product development project execution success: a deeper look at task uncertainty in product innovation, IEEE Transactions on Engineering Management, Vol. 47, No. 1, pp. 74-87.
241. Tidd, J. (1995), Development of novel products through intraorganizational and interorganizational networks: the case of home automation, Journal of Product Innovation Management, Vol. 12, No. 4, pp. 307-22.
242. Troy, L.C., Szymanski, D.M. and Varadarajan, P.R. (2001), Generating new product ideas: an initial investigation of the role of market information and organizational characteristics, Journal of the Academy of Marketing Science, Vol. 29, No. 1, pp. 89-101.
243. Tzokas, N. and Saren, M. (1992), Innovation diffusion: the emerging role of suppliers versus the traditional dominance of buyers, Journal of Marketing Management, Vol. 8, No. 1, pp. 69-79.
244. Utterback, J.M. and Abernathy, W.J. (1975), A dynamic model of product and process innovation, Omega, Vol. 3, No. 6, pp. 639-56.
245. Van Riel, A.C.R., Lemmink, J. and Ouwersloot, H. (2004), High-technology service innovation success: a decision-making perspective, Journal of Product Innovation Management, Vol. 21, pp. 348-59.
246. Varadarajan, P.R. (1996), From the editor: reflections on research and publishing, Journal of Marketing, Vol. 60, October, pp. 3-6.
247. Varadarajan, R.P. and Cunningham, M.H. (1995), Strategic alliances: a synthesis of conceptual foundations, Journal of the Academy of Marketing Science, Vol. 23, No. 4, pp. 297-300.
248. Venkatesh, V. and Brown, S.A. (2001), A longitudinal investigation of personal computers in homes: adoption determinants and emerging challenges, MIS Quarterly, Vol. 25, No. 1, pp. 71-102.
249. Veryzer, R.W. Jr (1998), Discontinuous innovation and the new product development process, Journal of Product Innovation Management, Vol. 15, No. 4, pp. 304-21.
250. Veryzer, R.W. Jr (2005), The roles of marketing and industrial design in discontinuous new product development, Journal of Product Innovation Management, Vol. 22, pp. 22-41.
251. Voss, G.B., Montoya-Weiss, M. and Voss, Z.G. (2006), Aligning innovation with market characteristics in the nonprofit professional theater industry, Journal of Marketing Research, Vol. 43, No. 2, pp. 296-302.
252. Waarts, E., van Everdingen, Y.M. and van Hillegersberg, J. (2002), The dynamics of factors affecting the adoption of innovations, Journal of Product Innovation Management, Vol. 19, No. 6, pp. 412-23.
253. Wakasugi, R. and Koyata, F. (1997), R&D, firm size and innovation outputs: are Japanese firms efficient in product development?, Journal of Product Innovation Management, Vol. 14, No. 5, pp. 383-92.
254. Weerawardena, J. and O'Cass, A. (2004), Exploring the characteristics of the market-driven firms and antecedents to sustained competitive advantage, Industrial Marketing Management, Vol. 33, No. 5, pp. 419-28.
255. Weerawardena, J., O'Cass, A. and Julian, C. (2006), Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance, Journal of Business Research, Vol. 59, No. 1, pp. 37-45.
256. Wilton, P.C. and Pessemier, E.A. (1981), Forecasting the ultimate acceptance of an innovation: the effects of information, Journal of Consumer Research, Vol. 8, No. 2, pp. 162-71.
257. Yoon, E. and Lilien, G.L. (1985), New industrial product performance: the effects of market characteristics and strategy, Journal of Product Innovation Management, Vol. 2, No. 3, pp. 134-44.
258. Zain, M., Richardson, S. and Adam, M.N.K. (2002), The implementation of innovation by a multinational operating in two different environments: a comparative study, Creativity and Innovation Management, Vol. 11, No. 2, pp. 98-106.
259. Zhou, K.Z. (2006), Innovation, imitation, and new product performance: the case of China, Industrial Marketing Management, Vol. 35, No. 3, pp. 394-402.
260. Zhou, K.Z., Yim, C.K. and Tse, D.K. (2005), The effects of strategic orientations on technology- and market-based breakthrough innovations, Journal of Marketing, Vol. 69, No. 2, pp. 42-60.
261. Zhou, K.Z., Gao, G.Y., Yang, Z. and Zhou, N. (2005), Developing strategic orientation in china: antecedents and consequences of market and innovation orientations, Journal of Business Research, Vol. 58, pp. 1049-58.
262. Ziamou, P. (2002), Commercializing new technologies: consumers' response to a new interface, Journal of Product Innovation Management, Vol. 19, No. 5, pp. 365-74.
263. Zmud, R.W. (1982), Diffusion of modern software practices: influence of centralization and formalization, Management Science, Vol. 28, No. 12, pp. 1421-31.