An examination of organizational factors influencing new product success in internal and alliance-based processes

Journal of Marketing

Volumn 64, Issue 1, 2000, Pages 31-49

  Sivadas, Eugene ^a   Dwyer, F Robert ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034388375     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.64.1.31.17985     Document Type: Article

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