Responsive and proactive market orientation and new-product success

Journal of Product Innovation Management

Volumn 21, Issue 5, 2004, Pages 334-347

  Narver, John C ^a   Slater, Stanley F ^a   MacLachlan, Douglas L ^a  

^a UNIVERSITY OF WASHINGTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

NEW PRODUCT DEVELOPMENT (NPD); PROACTIVE MARKET ORIENTATION; RESPONSIVE MARKET ORIENTATION;

CUSTOMER SATISFACTION; DATA ACQUISITION; INTERNATIONAL TRADE; MARKETING; RESEARCH AND DEVELOPMENT MANAGEMENT; SOCIETIES AND INSTITUTIONS;

PRODUCT DEVELOPMENT;

EID: 4344667329     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.0737-6782.2004.00086.x     Document Type: Conference Paper

References (66)

1. Aiken, M., Bacharach, S.B. and French, J.L. (1980). Organizational Structure, Work Process, and Proposal Making in Administrative Bureaucracies. Academy of Management Journal 23(4):631-652.
2. Aiken, M. and Hage, J. (1971). The Organic Organization and Innovation. Sociology 5:63-82.
3. Anderson, James C. and Gerbing, David W. (1988). Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach. Psychological Bulletin 103(3):411-423.
4. Atuahene-Gima, Kwaku (1995). An Exploratory Analysis of the Impact of Market Orientation on New Product Performance. Journal of Product Innovation Management 12(5):275-293.
5. Atuahene-Gima, Kwaku and Ko, Anthony (2001). An Empirical Investigation of the Effect of Market Orientation and Entrepreneurship Orientation Alignment on Product Innovation. Organization Science 12(1):54-74.
6. Berthon, Pierre, Hulbert, James and Pitt, Leyland (1999). To Serve or Create? Strategic Orientations toward Customers and Innovation. California Management Review 42(1):37-58.
7. Burns, Tom and Stalker, G.M. (1961). The Management of Innovation. London, UK: Tavistock Publications.
8. Christensen, Clayton and Bower, Joseph (1996). Customer Power, Strategic Investment, and the Failure of Leading Firms. Strategic Management Journal 17(3):197-218.
9. Churchill, Gilbert A. Jr. (1979). A Paradigm for Developing Better Measures of Marketing Constructs. Journal of Marketing Research 16(1):64-73.
10. Cronbach, Lee (1970). Essentials of Psychological Testing, 3d ed. New York: Harper and Row.
11. Damanpour, F. (1991). Organizational Innovation: A Meta-Analysis of Effects of Determinants and Moderators. Academy of Management Journal 34(3):555-590.
12. Day, George (1994). The Capabilities of Market-Driven Organizations. Journal of Marketing 58(4):37-52.
13. Day, George (1999). Misconceptions about Market Orientation. Journal of Market-Focused Management 4(1):5-16.
14. Deming, Edwards W. (1986). Out of the Crisis. Cambridge, MA: MIT Center for Advanced Engineering Study.
15. Deshpande, Rohit (1982). The Organizational Context of Market Research Use. Journal of Marketing 46(4):91-101
16. Deshpande, Rohit and Farley, John (1998). Measuring Market Orientation: Generalization and Synthesis. Journal of Market-Focused Management 2(3):213-232.
17. Deshpande, Rohit, Farley, John and Webster, Frederick (1993). Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis. Journal of Marketing 57(1): 23-37.
18. Frosch, Robert (1996). The Customer for R&D Is Always Wrong! Research-Technology Management 39(6):22-27.
19. Gerbing, David W. and Andersen, James C. (1988). An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment. Journal of Marketing Research 25(2):186-192.
20. Griffin, Abbie and Pagc, Albert L. (1993). An Interim Report on Measuring Product Development Success and Failure. Journal of Product Innovation Management 10(4):208-291.
21. Hage, J. and Aiken, M. (1967). Program Change and Organizational Properties: A Comparative Analysis. American Journal of Sociology 72(5):503-519.
22. Hamel, Gary and Prahalad, C.K. (1994). Competing for the Future. Boston, MA: Harvard Business School Press.
23. Han, Jin, Kim, Namwoon and Srivastava, Rajendra (1998). Market Orientation and Organizational Performance: Is Innovation a Missing Link? Journal of Marketing 62(4):30-45.
24. Hinkin, Timothy (1995). A Review of Scale Development Practices in the Study of Organizations. Journal of Management 21(5):967-988.
25. Huber, George and Power, Daniel (1981). Retrospective Reports of Strategic-Level Managers: Guidelines for Increasing Their Accuracy. Strategic Management Journal 6(2): 171-180.
26. Hunt, Shelby and Morgan, Robert (1995). The Comparative Advantage Theory of Competition. Journal of Marketing 59(2):1-15.
27. Hurley, Robert F. and Hult, G., Tomas M. (1998). Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination. Journal of Marketing 62(3):42-54.
28. Ibarra, H. (1993). Network Centrality, Power, and Innovation Involvement: Determinants of Technical and Administrative Roles. Academy of Management Journal 36(3):471-501.
29. Jaworski, Bernard and Kohli, Ajay (1993). Market Orientation: Antecedents and Consequences. Journal of Marketing 57(3):53-70.
30. Kanter, Rosabeth Moss (1983). The Change Masters: Innovation for Productivity in the American Corporation. New York: Simon and Schuster.
31. Kennedy, Peter (1998). A Guide to Econometrics, 4th ed. Cambridge, MA: MIT Press.
32. Kerlinger, Fred (1973). Foundations of Behavioral Research. New York: Holt, Rinehart, and Winston.
33. Kimberly, J.R. and Evanisko, M. (1981). Organizational Innovation: The Influence of Individual. Organizational, and Contextual Factors on Hospital Adoption of Technological and Administrative Innovations. Academy of Management, Journal 24(4):689-713.
34. Kohli, Ajay and Jaworski, Bernard (1990). Market Orientation: The Construct. Research Propositions, and Managerial Implications. Journal of Marketing 54(2):1-18.
35. Kohli, Ajay, Jaworski, Bernard and Kumar, Ajith (1993). MARKOR: A Measure of Market Orientation. Journal of Marketing Research 30(4):467-477.
36. Kotler, Philip (2003). Marketing Management, 11th ed. Englewood Cliffs, NJ: Prentice Hall.
37. Leonard-Barton, Dorothy (1995). Wellsprings of Knowledge. Boston, MA: Harvard Business School Press.
38. Leonard, Dorothy and Rayport, Jeffrey (1997). Spark Innovation through Empathic Design. Harvard Business Review 75(6): 102-113.
39. Li, Tiger and Calantone, Roger (1998). The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination. Journal of Marketing 62(4): 13-29.
40. Lukas, Bryan and Ferrell, O.C. (2000). The Effect of Market Orientation on Product Innovation. Journal of the Academy of Marketing Science 28(2):239-247.
41. Macdonald, Stuart (1995). Too Close for Comfort: The Strategic Implications of Getting Close to the Customer. California Management Review 37(4):8-27.
42. MacMillan, Ian C. and McGrath, Rita G. (1997). Discovering New Points of Differentiation. Harvard Business Review 75(4):113-145.
43. Mason, Charlotte and Perreault, William (1991). Collinearity, Power, and Interpretation of Multiple Regression Analysis. Journal of Marketing Research 28(3):268-280.
44. McGraw, Kenneth and Wong, S.P. (1996). Forming Inferences about Some Intraclass Correlation Coefficients. Psychological Methods 1(1):30-46.
45. Narver, John and Slater. Stanley (1990). The Effect of a Market Orientation on Business Profitability. Journal of Marketing 54(3): 20-35.
46. Nelson, E. (2001). P & G Checks Out Real Life - Giant Marketer Plans to Visit People's Homes to Record (Almost) All Their Habits. Wall Street Journal, May 17, B1.
47. Olson, Eric M., Walker, Orville C., Jr. and Ruekert, Robert (1995). Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness. Journal of Marketing 59(1):48-62.
48. Pelham, Alfred and Wilson, David (1996). A Longitudinal Study of the Impact of Market Structure, Firm Structure, Strategy, and Market Orientation Culture on Dimensions of Business Performance. Journal of the Academy of Marketing Science 24(1):27-43.
49. Pierce, J.L. and Delbecq, A.L. (1977). Organizational Structure, individual Attitudes, and Innovation. Academy of Management Review 2(1):26-37.
50. Pindyck, Robert S. and Rubinfeld, Daniel (1991). Econometric Models and Economic Forecasts, 3d ed. New York: McGraw-Hill.
51. Porter, Michael E. (1980). Competitive Strategy. New York: Free Press.
52. Rust, Roland T. and Oliver, Richard L. (2000). Should We Delight the Customer? Journal of the Academy of Marketing Science 28(1): 86-94.
53. Shepard, Herbert A. (1967). Innovation-Resisting and Innovation-Producing Organizations. Journal of Business 40(4):470-477 (June).
54. Shrout, Patrick and Fleiss, Joseph (1979). Intraclass Correlations: Uses in Assessing Rater Reliability. Psychological Bulletin 86(2): 420-428.
55. Slater, Stanley and Narver, John (1994). Does Competitive Environment Moderate the Market Orientation-Performance Relationship? Journal of Marketing 58(1):46-55.
56. Slater, Stanley and Narver, John (1995). Market Orientation and the Learning Organization. Journal of Marketing 59(3):63-74.
57. Slater, Stanley and Narver, John (1998). Customer-Led and Market-Oriented: Let's Not Confuse the Two. Strategic: Management Journal 19(10):1001-1006.
58. Steenkamp, Jan-Benedict E.M. and van Trijp, Hans C.M. (1991). The Use of LISREL in Validating Marketing Constructs. International Journal of Research in Marketing 8(4):283-299.
59. Tabrizi, Behnam and Walleigh, Rick (1997). Defining Next-Generation Products: An Inside Look. Harvard Business Review 75(6): 116-124.
60. Van de Ven, Andrew H. (1986). Central Problems in the Management of Innovation. Management Science 32:590-607 (May).
61. von Hippel, Eric (1986). Lead Users: A Source of Novel Product Concepts. Management Science 32(7):791-805.
62. von Hippel, Eric. Thomke, Stefan and Sonnack, Mary (1999). Creating Breakthroughs at 3M. Harvard Business Review 77(5):47-55.
63. Walker, Orville and Ruekert, Robert (1987). Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework. Journal of Marketing 51(3):15-33.
64. Wolfe, R.A. (1994). Organizational Innovation: Review, Critique, and Suggested Research Directions. Journal of Management Studies 31(3):405-431.
65. Woodman, Richard W., Sawyer, John E. and Griffin, Ricky W. (1993). Toward a Theory of Organizational Creativity. Academy of Management Review 18(2):293-321.
66. Zaltman, Gerald, Duncan, Robert and Holbek, Jonny (1973). Innovations and Organizations. New York: John Wiley and Sons, Inc.