Organisational innovation in SMEs: The importance of strategic orientation and competitive structure

European Journal of Marketing

Volumn 38, Issue 9-10, 2004, Pages 1091-1112

  Salavou, H ^a   Baltas, G ^a   Lioukas, S ^a  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

Competitive strategy; Greece; Organizational innovation; Poisson distribution; Small to medium sized enterprises; Strategic alignment

Indexed keywords

EID: 85135344871     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410548889     Document Type: Article

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