The R&D and marketing cooperation across new product development stages: An empirical study of Taiwan's IT industry

Industrial Marketing Management

Volumn 33, Issue 7, 2004, Pages 593-605

  Lu, Louis Y Y ^a,b   Yang, Chyan ^a  

^a NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

^b NONE   (Taiwan)

Author keywords

IT industry; New product development (NPD); NPD stages; R D and marketing cooperation; Taiwan

Indexed keywords

EID: 4644361625     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2003.11.002     Document Type: Article

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